The Mutual Fund Industry in India is Thriving, But…

Over the past decade, the financial sector, especially in India, has dramatically transformed with digital technology at its core. Mobile internet banking and UPI have significantly broadened financial accessibility, reaching even the most remote areas and fostering financial inclusion for underserved communities. Advanced data analytics has paved the way for customized financial solutions, enabling personalized investment portfolios and tailored financial products that enhance user experiences. It is also interesting to note that Decentralized finance (DeFi) is emerging as a viable alternative to conventional financial systems, with big data

and predictive analytics offering deeper customer insights, improving risk assessment, and fueling business expansion.

On the other hand, more investors are venturing into Mutual Funds—often beyond regular and direct mutual funds to complex investment schemes with higher risk and profit ratios. According to a joint report by the Association of Mutual Funds in India and Crisil Intelligence, in FY25, the Indian mutual fund industry’s assets under management (AUM) jumped 23 percent to ₹65.7 from the previous financial year. However, the report also reveals that the mutual fund penetration (MF AUM-to-GDP), despite hitting an all-time high of 19.9 percent (as of 31 March 2025), is still lower than that of many developed economies. “This indicates there is considerable scope for growth of the domestic MF industry," the report said. As technologies continue to evolve, the mutual funds industry ecosystem grows increasingly intelligent, efficient, and secure, complementing these opportunities. This special issue of CEO Insights sheds light on some of the leaders among Mutual Fund Distributors who are setting the benchmark for the industry. Do let us know your thoughts.