To Better Coffees and Bigger Markets

With a population of 140 crore people, India is a decisive market for almost every consumer product. Coffee and tea are no different. It’s no wonder that global coffee brands want to invest more in India. Nestlé’s plan to pour more money into coffee mugs in India is an example. In a recent interview with Mint, David Rennie, deputy executive vice-president and head of Nestlé Coffee Brands, said, “We absolutely do see a huge growth potential in India. That’s why we are investing to double the size of the factory. I don’t want to speculate where

we’ll be in five or ten years, but we know we’ll need more capacity. India’s coffee market is expanding, with the company gaining market share due to launches such as ready-to-drink cold coffee and frappe mixes”.

CEO Insights recently interviewed an entrepreneur duo from the coffee industry, Nagesh Rao and Sindhu Rao, co-founders of Beverich, an authentic South Indian Filter Coffee and Tea brand focused on the corporate segment. When asked about the market, Nagesh said, “We anticipate a sustained increase in the demand for fresh beverages, particularly coffee and tea, within workplaces. Organizations prioritize onsite incentives, and high-quality beverage offerings have become a central strategy. Moreover, the workplace demographic is rapidly diversifying, leading to evolving beverage preferences. For example, there is a noticeable increase in coffee consumption among North Indians”. According to Statista, the Indian coffee industry is expected to reach a value of $1.3 billion by 2025 and grow at a CAGR of 8.9 percent from 2020 to 2025. The time couldn’t be any better to publish our yearly special issue based on the coffee and tea industry.