Krishan Kumar Chutani: Taking Dabur International To New Horizons
With operations in more than 100 countries, Dabur (Established in 1884), the legacy Indian consumer products brand, is a household name around the globe. Dabur’s international business division headquartered in Dubai, is the cornerstone of the company’s growth strategy today, constituting a significant share of the global FMCG conglomerate’s overall growth. Today, Dabur is on a continuous journey to establish Ayurveda, the traditional Indian School of Medicine as a way of life across boundaries on a global scale.Spearheading this endeavor from the front is Mr. Krishan Kumar Chutani, fondly known as KC. A veteran thought leader, KC has spent the lion’s share of his three decade of illustrious professional career with Dabur from his humble beginning as a brand manager 25 years ago to becoming the
company’s executive director in India, before taking over as the CEO of Dabur International in 2018. He has played an instrumental role in taking the well established legacy brand to new horizons and steering its diversification and growth to become a future ready young, and vibrant brand.
"Dabur Is A 138-Year Young Company, Getting Ready For The Next 138 Years"
An alumnus of the prestigious Delhi University, KC is a firm believer in constant learning. He continues to enrich his knowledge through executive education from esteemed institutions like Kellogg School of Management, INSEAD, ISB and IIM-A. His industry knowledge and experience are proven catalysts that inspire talented young minds to achieve greater
organizational goals. KC is an excellent mentor who constantly motivates and encourages his team to stay true to the roots while comprehending global trends, ensuring that they share the organization’s consumer centric vision in the process.
I recently got in touch with KC and was successful in borrowing a few moments out of his busy schedule to have an exclusive conversation, wherein he reminisces about his journey and tells us about the latest endeavors of Dabur.
Where Is The Company Currently Positioned In The Industry? Also, In Your Own Words, How Would You
Define Dabur International As An Organization?
We are a leading global FMCG company that holds No. 1 market shares in various product categories. Currently, we are the world's largest Ayurveda company, developing products for consumers across generations and geographies based on science and clinical evidence. We strive to meet the needs of our consumers by providing natural products that enhance their health and well-being.
We follow an entrepreneurial culture that gives freedom of responsibility to encourage employees to deliver their best. Dabur has a transparent culture, and all Daburites feel motivated to achieve a collective goal. Integrity is a core value of our culture, which makes it possible to deliver success and delight customers.
Today, we are focusing on growing the business through innovative product launches on a global level. We have also made inroads into important consumer markets such as China and Latin America, which present enormous growth potential.In addition we are expanding our healthcare and food categories to reach global consumers.
Dabur Is One Of The Most Well-Known And Trusted Personal Care And Healthcare Brands In The World. What Makes The Brand Stand Out From The Rest Of The Market?
Over 138 years our consumers have entrusted our brands and helped to establish the reputation it is known for today. Thanks to our loyal consumers all over the world we now have iconic house hold brands like Dabur Amla, Vatika, Fem, Hobby, ORS, Dabur Herb'l, Dabur Red, Dabur Honey, and Real Juices, among others.
A few of the recent innovations and unique launches include Vatika Oil Shampoo, Vatika Blending Rituals and Vatika Ayurveda products. Vatika Blending Rituals puts the consumer in the forefront by letting them mix four different natural oils based on their hair type. Vatika Oil Shampoo introduces oil nourishment in a shampoo, making it the first of its kind in this category. Vatika Ayurveda is the only brand that identifies consumers’ ‘Prakriti’ or body type to know the imbalance of ‘Vata,’‘Pitta,’or‘Kapha’ and provide customized solutions with a blend of rare Ayurvedic herbs to suit their unique wellness needs. Like how Yoga balances the body and mind,
We are a leading global FMCG company that holds No. 1 market shares in various product categories. Currently, we are the world's largest Ayurveda company, developing products for consumers across generations and geographies based on science and clinical evidence. We strive to meet the needs of our consumers by providing natural products that enhance their health and well-being.
Our Future Strategy Is To Make Our Selves A Young Brand. Reinventing Ourselves Stands On Three Pillars Of Being Young, Vibrant, And Socially Conscious
We follow an entrepreneurial culture that gives freedom of responsibility to encourage employees to deliver their best. Dabur has a transparent culture, and all Daburites feel motivated to achieve a collective goal. Integrity is a core value of our culture, which makes it possible to deliver success and delight customers.
Today, we are focusing on growing the business through innovative product launches on a global level. We have also made inroads into important consumer markets such as China and Latin America, which present enormous growth potential.In addition we are expanding our healthcare and food categories to reach global consumers.
Dabur Is One Of The Most Well-Known And Trusted Personal Care And Healthcare Brands In The World. What Makes The Brand Stand Out From The Rest Of The Market?
Over 138 years our consumers have entrusted our brands and helped to establish the reputation it is known for today. Thanks to our loyal consumers all over the world we now have iconic house hold brands like Dabur Amla, Vatika, Fem, Hobby, ORS, Dabur Herb'l, Dabur Red, Dabur Honey, and Real Juices, among others.
A few of the recent innovations and unique launches include Vatika Oil Shampoo, Vatika Blending Rituals and Vatika Ayurveda products. Vatika Blending Rituals puts the consumer in the forefront by letting them mix four different natural oils based on their hair type. Vatika Oil Shampoo introduces oil nourishment in a shampoo, making it the first of its kind in this category. Vatika Ayurveda is the only brand that identifies consumers’ ‘Prakriti’ or body type to know the imbalance of ‘Vata,’‘Pitta,’or‘Kapha’ and provide customized solutions with a blend of rare Ayurvedic herbs to suit their unique wellness needs. Like how Yoga balances the body and mind,
the Vatika Ayurveda range balances hair health to maintain strong and beautiful hair.
What Is The Success Mantra That Constantly Helps You Arrive At Positive Outcomes?
A “very simple and very creative” approach towards work and life. The team also adopts this approach that helps them achieve greater goals, professionally and personally.
Being The Ceo And A Thought Leader In The Industry, How Do You Plan To Apply Your Exceptional Know How And Experience To Take Dabur International To The Next Level?
While we are a 138-year young company, we must be equally relevant for the next 138 years. Youth are the harbinger of change, and our future strategy is to make ourselves a young brand. We are staying focused on what the youth wants, how we can communicate with them and have plotted out categories to enter. Reinventing ourselves stands on three pillars of being young, vibrant, and socially conscious.
From concept to consumer experience, we are 'Naturally Digital' at every stage of the GTM funnel. Our footprint and revenues in global e-Commerce are on an exponential growth trajectory while we are also
focused on sustainability.
What Advice Would You Give To The Upcoming Leaders In The Industry?
(i)Keep consumer delight as the topmost priority and lead by innovation.(ii)Have a strong foundation of ethics and integrity in everything you do.(iii)Provide a favorable and catalytic environment for teams and employees to grow and learn.
Krishan Kumar Chutani, CEO, Dabur International
A veteran thought leader, KC has spent the lion’s share of his three decade of illustrious professional career with Dabur from his humble beginning as a brand manager 25 years ago to becoming the company’s executive director in India, before taking over as the CEO of Dabur International in 2018. He has played an instrumental role in taking the well-established legacy brand to new horizons and steering its diversification and growth to become a future ready young, and vibrant brand.
An alumnus of the prestigious Delhi University, KC is a firm believer in constant learning. He continues to enrich his knowledge through executive education from esteemed institutions like Kellogg School of Management, INSEAD, ISB and IIM-A. His industry knowledge and experience are proven catalysts that inspire talented young minds to achieve greater organizational goals. KC is an excellent mentor who constantly motivates and encourages his team to stay true to the roots while comprehending global trends, ensuring that they share the organization’s consumer centric vision in the process.
What Is The Success Mantra That Constantly Helps You Arrive At Positive Outcomes?
A “very simple and very creative” approach towards work and life. The team also adopts this approach that helps them achieve greater goals, professionally and personally.
Being The Ceo And A Thought Leader In The Industry, How Do You Plan To Apply Your Exceptional Know How And Experience To Take Dabur International To The Next Level?
While we are a 138-year young company, we must be equally relevant for the next 138 years. Youth are the harbinger of change, and our future strategy is to make ourselves a young brand. We are staying focused on what the youth wants, how we can communicate with them and have plotted out categories to enter. Reinventing ourselves stands on three pillars of being young, vibrant, and socially conscious.
From concept to consumer experience, we are 'Naturally Digital' at every stage of the GTM funnel. Our footprint and revenues in global e-Commerce are on an exponential growth trajectory while we are also
focused on sustainability.
What Advice Would You Give To The Upcoming Leaders In The Industry?
(i)Keep consumer delight as the topmost priority and lead by innovation.(ii)Have a strong foundation of ethics and integrity in everything you do.(iii)Provide a favorable and catalytic environment for teams and employees to grow and learn.
Krishan Kumar Chutani, CEO, Dabur International
A veteran thought leader, KC has spent the lion’s share of his three decade of illustrious professional career with Dabur from his humble beginning as a brand manager 25 years ago to becoming the company’s executive director in India, before taking over as the CEO of Dabur International in 2018. He has played an instrumental role in taking the well-established legacy brand to new horizons and steering its diversification and growth to become a future ready young, and vibrant brand.
An alumnus of the prestigious Delhi University, KC is a firm believer in constant learning. He continues to enrich his knowledge through executive education from esteemed institutions like Kellogg School of Management, INSEAD, ISB and IIM-A. His industry knowledge and experience are proven catalysts that inspire talented young minds to achieve greater organizational goals. KC is an excellent mentor who constantly motivates and encourages his team to stay true to the roots while comprehending global trends, ensuring that they share the organization’s consumer centric vision in the process.