Preetam Kumar Ganesan: Steering Growth With Audacity and Global - Fitting Strategies
Preetam Kumar Ganesan
Managing Director
"Founded by my father prism had already set up its standards in the market"
With the pain of losing his father on one side and defamatory rumors on the other, Preetam continued to leap towards success and surged ahead with even stronger dedication, unwavering willingness, and profound determination. He believed in himself, his team, their ideas, their motives; every time there was a block he made a step closer towards success. Preetam has the power to turn every negative energy into a positive opportunity by creating revolutionary milestones in the surface coating industry. CEO Insights appreciates the journey of this ardent leader and engages an exclusive conversation with him to deduce more about his leadership at Prism Surface Coatings.
Tell us about your journey with Prism Surface Coatings. How did you deal with the gremlins that confronted you?
To give a brief idea,Prism Surface Coatings has a legacy of over three decades. It is one of the largest suppliers and manufacturers in the world for turnkey powder coating lines/plants, liquid painting plants/lines, paint shops, and others. When my father passed away in 2019, I realized the need for me to join the family business and lift the company. Joining the family business was more of an extra responsibility to keep the brand shining more than before.
Founded by my father, Prism had already set up its standards in the market. However, my father's death made people think that we would
not be functional anymore. With the mere notion of gaining projects our competitors began to spread false news about our breakdown. Mitigating this misjudgment and gaining the projects was a crucial challenge. Definitely, the quality of our offerings and the ethical legacy left behind by my dad helped us grow the business much more than earlier.
Illustrate the growth observed by the company under your leadership.
After so much confusion, we are still getting bigger each day. In the last eight months, our growth has been tremendous and we could make profits of over INR 60 Cr amidst the pandemic. We have achieved over 700+ installations worldwide in over 30+ countries. Prism today is a global name offering best-in-class products exported from Bangalore to customers in the Middle East, Russia, China and more.
With the acquisition of OMT the world leader in powder coating lines and painting plants from Germany, Prism is able to offer German engineered products at the Indian manufacturing price.
All this expansion would not be possible without a dexterous team. Backed by over 200 years of combined experience in supplying painting and powder coating lines, we can offer optimum solutions with proven designs. We assure that the most experienced engineers in this business with global experience handle the projects to deliver high quality.
How are you leveraging your experience to thrive in business operations?
While we follow complete corporate culture, we have distinct roles and responsibilities for each of the members. I mostly involve myself in strategic decision making and sales. However, my overseas education and experience have helped me have a broad and global mindset to formulate strategies that work world wide. My professional experience is helping me understand various business aspects and monitor other divisions at the company. At large long term vision, strategy and sales are my forte.
What efforts are you making to propel the eminence of your business?
We take part in global exhibitions such as the Hannover Messe and others. This helps our network with the right audience. Also, the acquisition of OMT has paved the
Prism is making constant efforts to launch more sustainable and environment-friendly products at the international level
Illustrate the growth observed by the company under your leadership.
After so much confusion, we are still getting bigger each day. In the last eight months, our growth has been tremendous and we could make profits of over INR 60 Cr amidst the pandemic. We have achieved over 700+ installations worldwide in over 30+ countries. Prism today is a global name offering best-in-class products exported from Bangalore to customers in the Middle East, Russia, China and more.
With the acquisition of OMT the world leader in powder coating lines and painting plants from Germany, Prism is able to offer German engineered products at the Indian manufacturing price.
All this expansion would not be possible without a dexterous team. Backed by over 200 years of combined experience in supplying painting and powder coating lines, we can offer optimum solutions with proven designs. We assure that the most experienced engineers in this business with global experience handle the projects to deliver high quality.
How are you leveraging your experience to thrive in business operations?
While we follow complete corporate culture, we have distinct roles and responsibilities for each of the members. I mostly involve myself in strategic decision making and sales. However, my overseas education and experience have helped me have a broad and global mindset to formulate strategies that work world wide. My professional experience is helping me understand various business aspects and monitor other divisions at the company. At large long term vision, strategy and sales are my forte.
What efforts are you making to propel the eminence of your business?
We take part in global exhibitions such as the Hannover Messe and others. This helps our network with the right audience. Also, the acquisition of OMT has paved the
way for our foray into the European market.
To establish ourselves with a strong footprint, we are investing in Research and Development. We have always had a keen eye on innovation and look for coming up with revolutionary products that can bring down paint consumption and energy costs by 50 percent.
Could you elaborate on some of Prism's innovations that are helping the clients increase their profit margin?
In the past couple of years, we have seen many clients making serious mistakes while choosing processes and equipment. We have observed them choosing price over quality and then regretting due to the problems arising in their plants. While we invest a lot in R& D, our focus is to increase their profits by making sure that they don't have to frequently spend on the same products. Therefore, we adapt and integrate all the latest technological developments around the world that are relevant to surface coating technology.
Some of our innovative launches include Automatic Painting Oscillators, Gas Radiation Ovens, Solar Pre Treatment, UV Curing Systems, Magic Painter Guns, and others. Also, our solutions are customized according to the requirements of each industry and customer.
Preetam Kumar Ganesan, Managing Director, Prism Surface Coatings
Business and Management Graduate and alumnus of Harvard University. With a global mindset, networking, and ondemand strategie,Preetam has a better perspective to make decisions that drive Prism towards exponential growth.
Wise Words
Having a risk taker attitude and a courageous heart is the only success mantra of any achiever. No high paying job and fast thriving business are permanent. Life is uncertain and nobody has job security be it a millionaire or a paid employee. The key to having authority is to stay updated and add value to the economy by innovating.
Personal Front
Favorite Cuisine:Indian, Mexican, Chinese
Hobby:Travelling
Milestones
•National Award for Excellence and Exports
•Udyog Rattan Award
•Star Performer Award for Exports
•Proudly acquired OMT Germany
•Ramesh Pai Memorial Award for Creativity and Innovation
•Opened a new factory in Krishnagiri near the OLA plant to bet big on the EV sector
To establish ourselves with a strong footprint, we are investing in Research and Development. We have always had a keen eye on innovation and look for coming up with revolutionary products that can bring down paint consumption and energy costs by 50 percent.
Could you elaborate on some of Prism's innovations that are helping the clients increase their profit margin?
In the past couple of years, we have seen many clients making serious mistakes while choosing processes and equipment. We have observed them choosing price over quality and then regretting due to the problems arising in their plants. While we invest a lot in R& D, our focus is to increase their profits by making sure that they don't have to frequently spend on the same products. Therefore, we adapt and integrate all the latest technological developments around the world that are relevant to surface coating technology.
Some of our innovative launches include Automatic Painting Oscillators, Gas Radiation Ovens, Solar Pre Treatment, UV Curing Systems, Magic Painter Guns, and others. Also, our solutions are customized according to the requirements of each industry and customer.
Preetam Kumar Ganesan, Managing Director, Prism Surface Coatings
Business and Management Graduate and alumnus of Harvard University. With a global mindset, networking, and ondemand strategie,Preetam has a better perspective to make decisions that drive Prism towards exponential growth.
Wise Words
Having a risk taker attitude and a courageous heart is the only success mantra of any achiever. No high paying job and fast thriving business are permanent. Life is uncertain and nobody has job security be it a millionaire or a paid employee. The key to having authority is to stay updated and add value to the economy by innovating.
Personal Front
Favorite Cuisine:Indian, Mexican, Chinese
Hobby:Travelling
Milestones
•National Award for Excellence and Exports
•Udyog Rattan Award
•Star Performer Award for Exports
•Proudly acquired OMT Germany
•Ramesh Pai Memorial Award for Creativity and Innovation
•Opened a new factory in Krishnagiri near the OLA plant to bet big on the EV sector