Srinivasan M. A Multi-Faceted Global Business Leader With Extensive Experience Across A Wide Range Of Industry Verticals | CEOInsights Vendor
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Srinivasan M. A Multi-Faceted Global Business Leader With Extensive Experience Across A Wide Range Of Industry Verticals

Srinivasan M. A Multi-Faceted Global Business Leader With Extensive Experience Across A Wide Range Of Industry Verticals

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Srinivasan M.,   Chief Architect

Srinivasan M.

Chief Architect

In an era of digitalization where technology is at the center stage of evolution, traditional processes across all verticals are being replaced with various advanced technologies, such as Data analytics, AI, machine learning, and so on. A multi faceted global business leader with more than 20 years of extensive experience across a wide range of IT domains, Srinivasan M has been playing various strategic roles for many organizations while strategizing and innovating various analytics and tech solutions and models that enabled organizational growth. In his current role as the Chief Architect of Chennai-based advanced research and solutions consulting boutique firm Ethna Attributes, he has been helping the firm excel in its key tech frameworks while expanding its expertise further.

In an exclusive interview with CEO Insights, Srinivasan sheds some light on his professional background and expertise, his leadership approach and success mantra, and much more:

Shed some light on your professional background and experiences.
I am a multifaceted global business leader with more than 20 years of both success & failure experience in the area of Bi,Data Monetization, Adv Analytics, Application modernization & research in Decision Science with high Mathematical & Statistical orientation, playing a strategic role in the IT industry spanning across Information Management Strategy, Technical Sales and High-end Technology Solutions architecting. Over the years, I have built lasting Global Alliance Partnerships and Customer Relationships through a solution oriented and consultative approach substantiated with measurable metrics throughout.

I have architected and monetized full-fledged Analytics solutions for various industry verticals embedding Machine and Deep learning models. I have extensive experience in GENOME Variation exploration for genetic prioritization based on annotations genotypes and relationships in the field of drug
discovery and post launch analysis for life sciences organizations in the US.

I also have innovated self-learning/ healing analytical models in the field of actuarial science using deterministic and stochastic models for the BFSI domain and have excellent experience in Aerospace and Manufacturing domain (Automotive, Heavy constructions, Medical Instruments, and Oil & Gas) in the Analytics horizontals. Apart from that, I have consulting experience in single chassis hyper convergence architecture for complex computing, storage & virtualization for Advanced Data analytics, and IOT solutions.

Great teams are capable of achieving astonishing results, because, in part, their leader intentionally shapes the conditions that help people do exceptional work together


I have built and nurtured hi-geared analytics practice teams for global implementations. A respected team player, lifestyle coach, and mentor, I also have built large technical delivery teams infusing a culture of fun, ownership, and high performance and have nurtured leaders being in the front and behind the team, contributing to their success and customer delight continuously.

Define Ethna Attributes as an organization and its position in the market. Elaborate about the technology framework built within the company’s solutions and the latest technology trends that the company is planning to adopt.
Ethna attributes is an advanced research and solutions consulting boutique in the area of Analytics and embedded systems. From core to experience, we help businesses transform to thrive in the marketplace of the future. What makes Ethna stand out from the rest of its peers in the market is its highly talented workforce, with each employee at the firm holding at least two patents. With a unique blend of engineering expertise and creative DNA, Ethna helps businesses get to the future faster, cheaper, and better.

Some of our key tech frameworks of expertise are Cloud infrastructure, Application modernization, Data Management, enterprise governance, Corporate Performance Management, and advanced embedded systems. We are also working on advancing in the areas
of the embedded system coupled with IOT, IIOT, and Analytics.

Tell us about your leadership approach, and the guidelines or methodologies you follow to lead your team. How has your path to success been and what is your success mantra?
My leadership approach has always been to win together as a team. The best teams win together, learn together, adapt together, lose together, and grow together. In high-performing teams, their interactions and communications are fluid, relevant, and even playful. Great teams are capable of achieving astonishing results, because, in part, their leader intentionally shapes the conditions that help people do exceptional work together.

We all strive for success on our own terms, which takes a lot of ingenuity and perseverance to achieve. However, sometimes a little extra kick can come in the form of a mantra that ignites our creativity, boosts our confidence, and helps us attain our goals. If I want to make something happen, I use the phrase 'find a way', which is also my success mantra. This quote is inspired by swimmer Diana Nyad, who used it while swimming from Cuba to Miami. It’s a great reminder to relax, trust yourself, and allow possibilities to emerge.

What is the future destination you are heading towards?
The latest technologies evolve in parallel with the semiconductor 'Chip' evolutions. The future of embedded systems lies in the advancement of technologies that enable faster communications, heavy data storage capacities, and highly interwoven connections among devices. As part of our future roadmap, we will be focusing more on embedded systems and solutions for the next four years.

Srinivasan M. Chief Architect, Ethna Attributes
A multifaceted global business leader with more than 20 years of both success & failure experience in the area of Bi, Data Monetization, Adv Analytics, Application modernization & research in Decision Science with high Mathematical & Statistical orientation, Srinivasan M. has been playing various strategic roles in the IT industry spanning across a wide range of domains over the years.Currently, He works as the Chief Architect at the advanced research and solutions consulting boutique Ethna Attributes.

Hobbies: Sailing
Favorite Cuisine: Continental
Favorite Book: I am writing one
Favorite Travel Destination: Venezuela

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