We Communicate Your Leadership Thoughts
We Communicate Your Leadership Thoughts
Harshavardhan Gaddalae , Managing Director
In the aftermath of the internet revolution and the subsequent social media revolution, the consumer behavior across the business realm has transformed for good. The consumer behavior is so dynamic today that even a discrete Tweet, Facebook/Instagram post or YouTube video can influence the purchase patterns and customer demands regardless of the industry vertical. Insights into critical behavioral patterns could do wonders for organizations. The iconic sports brand Nike introducing an AI-powered mobile application that enables customers to scan their feet to find the right fit, which recently helped them hold on to the online-market share, and Walmart spending $11.7 billion on technology in a single fiscal year are merely the recent anecdotes of precise market research and analysis. But make no mistake, market research & analysis and informed decision-making are not a multinational corporate phenomenon. It’s only that the SMEs and startup segment is underserved at the moment.
Realizing The True Potential Of The Indian Manufacturing Sector
By: Kishore Jayaraman, President - India & South Asia, Rolls-Royce
Today, India is in a unique position recasting the frame work of manufacturing with its clarion call of ‘Atmanirbhar Bharat’. As India celebrates 75 years of Independence, the Indian government has re-committed itself in making India selfreliant,
Expectations From UI/UX Startups In India's Digital Journey To Financial Inclusion
By: Neeraj Kumar, Product Head for MSME Vertical at Muthoot Fincorp
As per estimates there is up to 10 percent penetration in exposure to financial market against an average of 90 percent in developed economies. This can be attributed to the weak financial literacy and lack of information on the products
By: Vidya Ramakrishnan, Head - Marketing Content & Thought Leadership, Aspire System
Today, the market is full of smarts smartwatch, smartphone, smart home, smart money, smart limbs, smart TV and the endless. Anything you want has a smart version and humans have taken
By: Aditya Arora, CEO, Teleperformance
The World Economic Forum predicts that by 2030, the global workforce will need to reskill over 1 billion people due to the technological
By: Hersh Shah, Co-Founder & COO, AscentHR
The crisis arising from these situations caused uncertainty which disrupted the smooth functioning of workforce across companies
By: Manish Bhatia, President - Technology, Analytics and Capabilities, Lendingkart
During the dotcom boom from 1995 to 2000s, then commerce startups like Amazon, eBay, PayPal, were able to build businesses and scale them
Top 10 Leaders in Market Research - 2021
The marketing research industry in India is about 36 years old with a turnover of about Rs. 135 crore. The past few years witnessed an adorable growth of 10 percent annually. Marketing research in India has been focused more on fast moving consumer goods (FMCG). The media measurement business is the next most significant growth area of the market research industry, which is followed by auto, telecom, healthcare sectors, and durable goods industries. Today, all industries and businesses have become more customer centric and customer satisfaction & customer insights have become important potential of growth for customers.
The market research has gained its popularity with wide internet penetration and social media explosion. The rising middle class, modest inflation rate and relatively stable political backdrop makes India an attractive destination for foreign companies. The market research industry in India has underwent further development, as many foreign companies started outsourcing market research functions to India. This is vital for those companies who are planning to enter Indian market and Indian companies that are hoping for pan India expansion.
Market Research Companies have played a vital role in small business enterprises or big, established businesses. They cater to the day-to-day needs of business activities. These companies conduct a detailed analysis of the past & present potential customers, research into the characteristics, spending patterns, location, and needs of the businesses. They could find the changing perspectives and demands of customers and analyze how much acceptable a product is in a particular region. It is a scientific method to solve all market related problems and improvement of existing products.
In this issue of CEO Insights, we bring you a list of 'Top 10 Leaders in Market Research - 2021' who have contributed to the economic development of the country. The list has been crafted by a team of CEOs, VCs and the CEO Insights editorial board, thus delivering inspiring stories of their journey and the contributions & roles played by them in the creation and empowerment of a powerful nation.
Our subscribers play a decisive role in finalization of our annual list of "Top 10 Leaders in Market Research - 2021" by nominating those which have served them with excellence and are praiseworthy. If you feel there is a company that deserves to be on our annual list, do write to us about them mentioning their value proposition.
| Company Logo | Company Management | Company Name | Company Description |
|---|---|---|---|
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Ambarish Ram,CEO | OG Analysis | Having completed business education from Osmania University, he is a pioneer with an eye for business excellence |
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Athesh Ravi.R,Founder | Arrow Point | Has topnotch skills in Market Research, Marketing Consulting, Business Consulting, Marketing Strategy, and Management Consulting with ingenious success in Feasibility Studies, Demand Estimation, Market Sizing and much more |
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Deepak Kumar Singh,Founder, MD & CEO | Big Blue Banyan | Believes in a people-driven organization that strives to offer high quality and client delight by going beyond data and leveraging next gen thinking and cutting edge technologies |
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Harshavardhan Gaddalae,MD | Medha Research and Consulting | A researcher by training and an entrepreneur by choice, he empowers market and business leaders to leverage the advantage of research-driven and action able insights in strategic decision making |
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Parikshit Ghoshal, Vice President | Infiniti Research | Has righteous skills in Market Advisory, Data Analysis, and Procurement Advisory, with success in leadership acumen, operational efficiency and business adaptability |
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Pranab Sen,Co-Founder & MD | Research Fox Consulting | Has effective skills in Data & Analytics and helps in Market Research for the sectors of IT, Retail, Automotive, Healthcare and Engineering Technology |
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Prince Maheshwari, MD | Gigil Research | Laid the foundation of Gigil Research in 2018 with a vision to provide the clients with the most trusted, professional, and innovative research methods in both quantitative and qualitative approaches across the North American and European markets |
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Rohit Shah,VP - Business Development | InVeritas Research | Completed his Business education from Delhi School of Management and has efficient skills in Competitive Analysis, Business Development and Analytics |
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Ruchika Gupta,Founder & CEO | Borderless Access | Leads the development of online panel services in emerging markets for the company with impeccable skills in Market Research and Analytics |
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Venkatesh Rangachari,Co-Founder | GroCurv | Has 20+ years of experience in Sales and Marketing with world -class skills in Team Management, Product Management and Business Strategy |
Other Issues
.jpg "Lalit Kumar Golchha : Navigating Business Success With Industry Excellence")
.jpg "Reekrit Serai: Inspiring a Generation of Educators & Leaders")
.jpg "Aditya Vikram Birla : Driving Innovation and Industry Expansion through Optimized Supply Chains and Sustainability")
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