Apple Appoints Avtar Ram Singh to Lead International Marketing
Avtar Ram Singh, who formerly directed Apple’s marketing for Southeast Asia, Content, and Services, has been promoted to Head of International Marketing for the App Store, Apple Arcade, and Games.
Singh started his professional journey as a market analyst at International Data Corporation prior to transitioning into content strategy positions at Lazada, Zalora, and Rocket Internet.
He eventually became a digital marketing manager at Ogilvy & Mather and then transitioned to Publicis, where he advanced to Head of Social.
In that capacity, he acted as the business lead for Publicis Communications' social media division in Singapore, managing operations, service delivery, client relationships, recruitment, business growth, and financial results.
He directed teams providing social strategy, content, and analytics for clients in local, regional, and global markets, and significantly contributed to developing procedures, templates, and methodologies for audits, reporting, and content planning. Singh also led new business initiatives and ensured teams were synchronized with changing platform formats and functionalities.
He subsequently became the Head of Strategy at Falcon Agency before transitioning to Apple as the temporary international marketing lead for apps and the App Store.
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Throughout his career, Singh has collaborated with brands such as Accor, P&G, AXA, UBS, Audi, Nikon, HBO, Sony, Samsung, Pizza Hut, Nespresso, Vicks, Oral-B, Sofitel, Canon, Singapore Zoo, and the Ministry of Manpower, among various others.
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Geographically, recruitment continued to be focused in prominent metropolitan areas like Bengaluru, Hyderabad, and Delhi NCR. Simultaneously, the demand from tier-2 and tier-3 cities kept increasing yearly, indicating a steady shift of tech jobs away from conventional hubs.
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Xpheno reports that the enhancement observed in February was also shown by an increased “freshness index,” suggesting that more positions were newly listed or updated as firms approached the end of the financial year. The report warns that whether this momentum lasts in the upcoming months will hinge on overall market conditions and business confidence.