Bikash Kundu Appointed Head of Agency Partnerships at JioStar
Bikash Kundu has joined JioStar as Head of Agency Partnerships, effective January 2025, after leaving Viacom18 Media following its merger with Star India.
Kundu spent 17 years at Viacom18 Media, holding several senior leadership roles. Most recently, he was Senior Vice President & Head of Revenue (Regional Entertainment), where he oversaw revenue operations for 14 regional channels in six languages. He also previously led sales and syndication for Viacom18's kids cluster.
With over 23 years of diverse experience in the media and entertainment industry, Kundu has a wealth of expertise across broadcasting, digital, print, and advertising domains.
Kundu’s extensive career spans reputed organisations such as Sahara One Media, UTV-Disney, Satyam Infoway, India.com, and Bennett Coleman & Co Ltd. His professional journey has covered various stages of business growth, including startups, steady-state enterprises, hyper-growth phases, and mergers and acquisitions.
Recognized for his strategic thinking, problem-solving skills, and adaptability, Kundu is respected as a leader who excels in building and mentoring high-performance teams. His innovative mindset and steadfast commitment to integrity have shaped his career path. Kundu holds a postgraduate degree in marketing management from the Times School of Marketing and a bachelor's degree in economics from Delhi University.