Cleartrip, a Flipkart company, welcomed Tavleen Bhatia as its new Chief Marketing & Revenue Officer (CMRO), effective April 1, 2024.
Bhatia possesses a strong professional experience of driving growth and innovation in e-commerce. Her expertise spans over 15 years across strategic marketing and revenue creation.
Under Bhatia’s leadership, Flipkart Mobiles saw growth in marketing and monetization, with which she now joins Cleartrip.
She has held leadership positions in several well-known brands at Unilever, including Lakme, Dove, and Sunsilk.
As the CMRO, Bhatia is expected to spearhead Brand and Performance Marketing initiatives, while overseeing the central planning and growth charter at Cleartrip.
Speaking on her appointment, Prahlad Krishnamurthi, Chief Business Officer, stated, “We are delighted to welcome Tavleen to the Cleartrip family. Her ability to drive innovation and versatile experience make her ideal to propel Cleartrip into its next phase of growth. Her proven ability to scale core categories and pioneer new initiatives aligns perfectly with Cleartrip's vision, and will add tremendous value to our teams.”
Commenting on the occasion, Tavleen Bhatia, CMRO, Cleartrip, stated, “I am thrilled to embark on this journey with Cleartrip, a brand synonymous with innovation and customer-centricity”.
“With a career rooted in building categories and decoding consumer behaviour, I am eager to bring my experience and collaborate with the talented team here to amplify our impact on the travel landscape’, she added.
“I look forward to a new chapter with Cleartrip and elevating our position as a Challenger Brand”.
In conjunction with this transition, Kunal Dubey, Chief Marketing Officer, has decided to step down to pursue new opportunities. During his tenure, Kunal was instrumental in steering Cleartrip's marketing initiatives leaving behind a legacy of innovative campaigns and strategic vision.
Cleartrip remains committed to its mission of providing seamless travel experiences and looks forward to the continued support of its customers and partners as it enters this new chapter.