CRED Extends its Payments Options On GoKwik Platform
GoKwik - Asia’s most preferred eCommerce enabler and CRED - a high-trust community of creditworthy individuals, brands and institutions, today announced a partnership extending CRED’s payment options to brands on the GoKwik platform.
This collaboration marks a significant step towards enhancing the online shopping experience and enabling trust for D2C merchants on the GoKwik checkout platform.
CRED members represent the top 1% of shoppers and tastemakers. With this integration, brands on GoKwik will be able to drive higher discoverability, improve prepaid conversions and reduce the chances of RTO (return to origin) by offering a seamless & rewarding shopping experience to CRED members.
“GoKwik is on a mission to democratize the shopping experience and has been building tech & data led infrastructure to enable that for the ecommerce & d2c ecosystem. One of the important themes is solving for trust and the partnership with CRED is a step in that direction. Merchants on our network will benefit by being able to provide a trusted payment option for CRED members which will help them drive higher conversions, higher prepaid success rates & reduce chances of returns before delivery. CRED members will enjoy a one-click checkout experience on brands using GoKwik’s platform” said Chirag Taneja, Co-Founder and CEO, GoKwik
With this partnership, CRED pay will be integrated into GoKwik’s wide range of payments stack at the checkout. CRED members can use their preferred payment options for transactions making it a friction-less, fast and secure checkout experience on D2C brands powered by GoKwik.
CRED is a trusted platform for members, brands & merchants and partners we work with. The products and partnerships we build are designed to enable a frictionless and rewarding experience for members and merchants. With the integration of CRED’s payment suite with GoKwik, merchants and CRED members can access a secure, seamless checkout experience and unlock their business's full potential, and drive discovery and retention, said Miten Sampat from CRED.
CRED pay is already live on leading GoKwik merchants like Boat, Bombay Shaving Company, The Man Company, Snitch and more. Some of them are already witnessing early successes due to the integration such as upto 20% uplift in prepaid conversion rate and reduction in RTO by about 5-10%.
"We are so delighted that two of our trusted partners have joined hands. CRED and GoKwik are both shopper favorites in their own space and with the two coming together, not only the checkout but the entire payment process has become a no-effort process for the shoppers. 20% of the total GMV is coming via CRED with prepaid success rate also going up tremendously. We are looking forward to scaling our growth together with CRED and GoKwik." Shantanu Deshpande, Founder and CEO, Bombay Shaving Company
“We have been an early adopter of new checkout solutions with the vision of providing seamless health solutions to our users. GoKwik gave us an uptick in prepaid revenue and lower RTO rates & the addition of a trusted partner like CRED to GoKwik stack will further improve our pre-paid share. This integration between CRED pay & GoKwik will enable us to deepen engagement with discerning CRED members through rewards and offers and increase conversion and retention on the Man Matters App.” - Revant Bhate, Founder - Man Matters