Dentsu Announces the Launch of Lab in India
Dentsu announces the launch of Dentsu Lab in India, marking a major expansion of its global innovation network into one of the world’s most vibrant and fast-evolving markets. From India, the Lab showcases homegrown innovations such as Garuda Rakshak, a drone-powered public safety solution; Motorola Deep Connect, which addresses remote connectivity, gaps through emotionally intelligent tech design; and the globally acclaimed Unfiltered History Tour - an AR-powered museum experience that subverts colonial narratives through immersive storytelling.
Yasuharu Sasaki, Global Chief Creative Officer, dentsu says, “Innovation, at its best, is not driven by speed or scale alone, but by purpose. In a world where technology is accelerating rapidly, we must not forget that true progress begins with understanding people. We believe every idea must begin with empathy because when we place human needs at the centre, we create solutions that are not only intelligent, but deeply meaningful.”
Amit Wadhwa, CEO, Dentsu Creative & Media Brands, South Asia, dentsu and Narayan Devanathan, President & Chief Strategy Officer, dentsu South Asia jointly commented, “Throughout history, India has stood at the crossroads of imagination and invention. From ancient knowledge systems to modern engineering marvels, India brings something truly special to the Lab - the ability to blend logic with intuition, tech with touch, and data with empathy.”
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“It is our promise to our clients and partners that here in India; innovation will not only be efficient, but empathetic. Not only intelligent, but inclusive. And through the Lab, we will build solutions that uplift industries, inspire people, and improve the world around us,” they reiterated.
Gurbaksh Singh says, “We are not here to theorise about innovation. We are here to build it - fast, bold, and with intent. At Dentsu Lab in India, every challenge is a live brief, and every prototype a shot at solving something real. We draw from India’s first-mover mindset and a strong foundation in creative R&D to engineer ideas rooted in human connection and cultural relevance."
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"From drones for public safety to emotional tech that bridges remote gaps, to wearables that push back against machine bias - everything we create exists to make a measurable difference. This Lab gives our ideas the tools, the talent, and the freedom to grow. We keep it simple, but we don’t think small. Our strength lies in blending creative ingenuity with emerging technology to deliver outcomes that create meaningful change, not eventually, but now,” Gurbaksh adds.