Emiza, a 3PL provider, has declared a strategic collaboration with Raymond to oversee complete fulfilment for the fashion and lifestyle brand’s online range, which features names like Park Avenue, ColorPlus, Parx, and Ethnix.

Through the partnership, Emiza will manage warehousing, packaging, and order fulfillment via its network of over 24 fulfillment centers in 12 cities. The contract includes Raymond’s direct-to-consumer (D2C) website and marketplace e-commerce activities, with the logistics company anticipated to manage around 1.45 million shipments each year.

Emiza intends to deploy store-based smart routing for D2C orders to reduce delivery times. The collaboration also seeks to enhance inventory management, boost delivery efficiency, and ensure high order accuracy. Emiza will also handle tailored packaging and monitor marketplace claims to reduce losses on external platforms.

Ajay Rao, the Founder and CEO of Emiza, stated that the collaboration highlights an increasing focus on technology-driven logistics solutions in India's retail industry.

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He mentioned that Emiza would concentrate on achieving accuracy and scalability in overseeing Raymond’s digital supply chain.

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Ravi Hudda, Chief Digital and Information Officer at Raymond, remarked that as consumer demand for seamless online experiences increases, enhancing backend operations is crucial. He stated that partnering with Emiza would aid Raymond in enhancing the speed and reliability of fulfilment across its online platforms.

Emiza states that the collaboration aims to address higher seasonal demand, as the logistics company focuses on quicker deliveries and enhanced operational efficiency in busy times.

 

"As consumer preferences shift towards seamless online experiences, it's imperative for us to strengthen our backend operations. Partnering with Emiza enables us to deliver premium customer experiences with greater efficiency, agility, and reliability. This collaboration is an enabler in Raymond's digital-first journey, helping us scale sustainably across channels while reaffirming our brand promise of trust, quality and excellence," said Ravi Hudda, Chief Digital and Information Officer at Raymond.

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Established in 2015 by Ajay Rao, the Mumbai-based logistics and fulfilment firm utilizes technology to serve more than 150 D2C and B2B brands across various sectors through its nationwide fulfilment centres