Eurofragance Appoints Shekhar Srinivasan as MD for India
The multinational fragrance house Eurofragance has appointed Shekhar Srinivasan as Managing Director for India. This appointment reinforces the organization’s commitment to strengthening its presence in India, one of Eurofragance’s fastest-growing markets and a key pillar of its expansion strategy.
Since establishing its presence in India in 2018, Eurofragance has built a strong local organization of more than 50 employees serving customers across the fine fragrance, home care and personal care categories.
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Shekhar brings over 20 years of global leadership experience across the specialty chemicals, fragrance, and consumer goods industries. He joins Eurofragance with a strong track record in driving business growth, commercial transformation and strategic development.
“I am thrilled to join Eurofragance at a pivotal stage of its growth journey in India,” says Shekhar Srinivasan.
“India represents one of the world's most dynamic and rapidly evolving fragrance markets, and Eurofragance is uniquely positioned to capture this opportunity through its entrepreneurial culture, customer-centric approach and passion for innovation".
"I look forward to collaborating with our customers and talented team to accelerate sustainable growth, strengthen strategic partnerships and shape the next phase of our success in the region.”
In his new role, Shekhar will lead Eurofragance India, focusing on driving business growth, strengthening customer partnerships, expanding the multinational's presence in the market and advancing the company's next phase of growth, including the development of a new manufacturing facility in India.
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Joan Pere Jimenez, CEO of Eurofragance adds, “We are delighted to welcome Shekhar to Eurofragance. His extensive experience, global perspective and proven leadership in complex and dynamic markets will be instrumental in building on the strong momentum of our business in India and strengthening our position in one of the world's most dynamic fragrance markets.”
Prior to joining the fragrance house, Shekhar served as Global Business Head at Godrej Industries (Chemicals), where he managed a global portfolio and delivered significant revenue and profitability growth. He has also held leadership roles at DSM-Firmenich, Ingevity India, Aranca, and PetroTel Inc. Srinivasan holds a Bachelor of Engineering in Chemical Engineering and a Master of Science in Petroleum Engineering.
Eurofragance manufactures and markets the highest quality fragrances for worldwide brands in fine perfumery, home, personal and air care. The company is a privately held B2B enterprise founded on family values in Barcelona in 1990 and currently has over 600 employees.
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Driven by a passion for perfume and the entrepreneurial spirit of its founders, Eurofragance first grew in Europe and the Middle East, before taking on the Far East and the Americas. The midsize company is now represented on five continents; runs its plants in Spain, Singapore and Mexico; and works with manufacturing partners in China and India.
Eurofragance’s international network of Creative Centers and outstanding manufacturing capabilities enable it to create and deliver fragrances around the world. Over the years, Eurofragance has cultivated lasting relationships and has grown hand in hand with its partners.
Eurofragance is wholeheartedly invested in addressing sustainability issues and its decision-making process is built around strategic initiatives supporting this cause. The company spearheads activities around four major axes: safety, community, business ethics and resources.