eYantra procures Digital Zone, elevates Archana Purohit as its CEO

Brand merchandising and marketing firm, eYantra, has announced that it has acquired Hyderabad-based digital marketing agency, Digital Ozone to advance develop its digital marketing capabilities. With this attainment, eYantra aims to solidify its brand marketing capabilities and offer end-to-end digital marketing service offerings to large corporate customers.

Digital Ozone will be rebranded as eYantra Media post-acquisition. Digital Ozone team with their deep proficiency in contribution end-to-end digital marketing services for business customers will complement eYantra’s capabilities in branding and merchandising and help eYantra become the favored partner to companies for all their branding and marketing needs.

“From our experience of working on corporate branding for large corporates (B2B), we realized that there is a lot of gap between their digital marketing needs versus what is offered by the competition. The service model that most digital marketing agencies offer hinders growth in the long term. There is a dearth of good digital marketing agencies with a B2B focus across the world. We aim to fill this void with eYantra Media, a one-stop-shop for all branding and marketing needs of B2B enterprises," said Raj N, founder, eYantra.

Digital Ozone’s founder and chief executive officer, Archana Purohit will serve as the CEO of eYantra Media, a subsidiary that will focus on building B2B SaaS marketing capabilities.

Archana, states, “Today, on an average, an organization with 250+ employees use more than 100 SaaS apps. Small firms of up to 50 employees use between 25-50 SaaS solutions. The pandemic has fastened SaaS adoption across all industries and business formats. To have an edge, it’s imperative to build partnerships that will help create thought leadership. With Digital media as the only channel of sales, it is time that we equip and prepare ourselves to cater to specialized marketing needs for selling technology to the untapped potential of B2B SaaS companies in India."