Arnab Ray has been promoted as Managing Partner, Growth at FCB Ulka, a division of FCB India. For the last six years, Arnab has been in charge of the Tata Motors PV and Tata EV divisions at FCB Ulka. 

He has been instrumental in creating some of the most iconic integrated marketing campaigns for the company.  Arnab has continuously contributed strategic depth and innovative teamwork, from developing the New Forever brand strategy for Tata Motors to promoting EV adoption with IPL initiatives like Easy to EV and 100 Reasons to Go EV.  Arnab's new position will involve more responsibility for growth projects, integrated business solutions, and important client relationships.

Kulvinder Ahluwalia, CEO, FCB Ulka, says “Arnab has a steady hand and a sharp mind. He has played a crucial role not only in building Tata Motors but also in strengthening our client relationships. His elevation to Managing Partner is a well-deserved recognition of the value he brings every day.”

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“It’s been an incredible journey so far, and I’m truly grateful for the trust and partnership I’ve experienced at FCB Ulka", says Arnab Ray, Managing Partner, Growth, FCB Ulka.

"This new role is both an honour and a responsibility—one that I’m excited to take on as we continue building impactful work for our clients and driving meaningful growth together", adds Arnab.

 

To expedite the agency's growth agenda, Arnab will continue to function out of Mumbai and collaborate closely with the national leadership team.

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Previously, the Mumbai-based pharmaceutical company Indoco Remedies created the specialized oral care brand Sensodent Group, for which FCB Ulka was designated as the official creative agency.

FCB Ulka will be in charge of Sensodent's strategic and creative duties as the company strives to expand its presence in the oral sensitivity market.  After a multi-agency pitch, the account was acquired.

Commenting on this development, Aditi Panandikar, managing director, INDOCO REMEDIES says, “Sensodent is our first brand to be placed directly in the hands of consumers and over the past 24 months, we have seen it evolve to the next orbit. We are excited to collaborate with FCB Ulka and look forward to them taking our brand to the next level.”

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Speaking on the win, Kulvinder Ahluwalia, CEO, FCB Ulka, says “Sensodent is a high-efficacy brand with strong credentials in a niche but growing category. We are thrilled to partner with Indoco Remedies to unlock new growth opportunities for the brand through culturally resonant storytelling and integrated communication.”