Flipkart, one of the major e-commerce retailers in India, has partnered with Shark Tank India. Shark Tank is a globally popular show that’s made for startups and entrepreneurs to come and showcase their business for getting an investment/funding.
It is speculated that this partnership is in line with the e-commerce giant’s mission of proactively scaling entrepreneurship in the country and under the partnership, Flipkart sellers will get an opportunity to come to Shark Tank India and pitch their business to the Sharks (Investors) for seeking investments and new partnerships. Also, many Shark Tank India entrepreneurs and participants will also get an opportunity to feature their products on the platform of Flipkart. This will give them access to showcase their products to millions of people using Flipkart.
This will be the first season of Shark Tank India, indicating that it will help both the companies in getting access to more eyeballs with an opportunity to upsell their products and advertisements.
Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart, said that this partnership allows the company to move towards its vision of encouraging, building, and nurturing entrepreneurship in India.
Sandeep Mehrotra, Head – Ad Sales, Network Channels, Sony Pictures, said that they are delighted to partner with Flipkart as it is a company that is like-minded and open to innovative solutions which help in driving their proposition further.
Therefore, Shark Tank India might play an important role in sharpening the entrepreneurial skills of the youth.