Force Motors Limited, the leading car manufacturer in India and a well-regarded name in homegrown automotive engineering, has declared a strategic alliance with Zoho Corporation to expedite its digital transformation efforts.

This partnership is part of the company's ambitious Project DigiForce, which aims to transform customer engagement and optimize dealer operations using modern, intelligent technologies.

Central to this collaboration is the implementation of Zoho’s sophisticated Customer Relationship Management (CRM) and Dealer Management System (DMS) platforms, enhanced by a collection of 12 AI-driven applications.

This new cloud-based solution is set to unify operations across Force Motors’ extensive network of over 200 dealerships, 70 service centers, and 30 parts centers, while also connecting with global distributors in more than 40 countries.

The newly introduced CRM-DMS system aims to substitute outdated legacy systems, allowing Force Motors to improve marketing, sales, after-sales service, and customer support through automation, contextual insights, and real-time collaboration.

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It promises to provide customers with a smooth experience, from vehicle exploration and purchase to post-sales service and support, while equipping dealers with data-driven tools to enhance productivity and business performance.

 

Zoho, recognized for its comprehensive technology suite and worldwide reach, provides a modular and scalable platform designed to address the needs of the automotive sector. Emphasizing the strategic value of the partnership, Mani Vembu, CEO of Zoho, mentioned, “Force Motors is using digital transformation as a driving force for growth. Through this partnership, we aim to establish a connected ecosystem that boosts collaboration and offers intelligent, personalized engagement at every customer touchpoint.”

This collaboration will empower dealer partners to professionalize and expand their operations with AI-enhanced insights, refined service workflows, and centralized oversight. Ranging from sales monitoring to customer feedback processes, the new tools are expected to modernize dealer interactions and elevate service delivery standards universally.

Force Motors’ dealer network, which is already among the largest in India, is anticipated to experience immediate operational efficiencies and long-term strategic benefits from the unified digital framework.

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As the company embarks on its next growth trajectory, digital transformation fueled by Zoho positions Force Motors to excel in both customer satisfaction and operational excellence—setting a benchmark for technological adoption within the Indian automotive industry.