GARGI BY PNGS Opens New Stores and Deepens Retail Footprint
Gargi by P N Gadgil & Sons (PNGS), one of India’s fastest-growing fashion jewellery brands, has added four new points of sale this April — an exclusive brand outlet in Salt Lake, Kolkata; a kiosk in Gwalior; a store in Amravati; and a kiosk in New Delhi.
The four launches, spread across West Bengal, Madhya Pradesh, Maharashtra, and the National Capital Territory of Delhi, reflect the brand’s deliberate strategy of reaching aspirational consumers in high-potential urban markets that are still underserved by organised fashion jewellery retail.
Also Read: India-Zambia Talks on Critical Minerals Stall Over Mining Rights
The Salt Lake outlet brings Gargi to one of Kolkata’s most upscale planned townships — a market characterised by a strong, fashion-aware professional and residential demographic. The Gwalior kiosk extends the brand’s presence in Madhya Pradesh, a state where consumer appetite for branded, accessible fine jewellery has been growing steadily.
“Every city we enter teaches us something new about how Indian consumers relate to jewellery. Kolkata brings a sophisticated, trend-aware buyer. Gwalior represents the aspirational tier-2 market that is now firmly on the radar of organized retail. Amravati is home ground — a market that trusts the PNGS name and is embracing Gargi as its own. And New Delhi is a statement — our first footprint at one of its most connected retail nodes”, says Aditya Modak, Co-founder, PNGS Gargi Fashion Jewellery Limited.
The Amravati store deepens Gargi’s already strong footing within Maharashtra, reinforcing its position as the go-to fashion jewellery destination in the state’s Vidarbha region. And the New Delhi kiosk — positioned at Pacific Mall, Netaji Subhash Place — marks the brand’s entry into the capital, tapping into one of India’s highest-density retail corridors anchored by a key Metro interchange.
Also Read: IICT and VES to Strengthen India's VFX and AVGC-XR Ecosystem
“These four stores are not just about adding numbers to our count. They are about building a brand that feels genuinely local wherever it goes".
"With 20 new stores planned for FY27 and a strong balance sheet to back it, we are in a strong position to keep this momentum going”, adds Aditya.
The April launches are part of a wider expansion wave that has seen Gargi rapidly extend its footprint beyond its Maharashtra home base into new geographies. The brand closed FY26 with 126 points of sale across 65 cities and 21 states — a network built on a mix of Exclusive Brand Outlets, Shop-in-Shop formats, and Franchise stores. With FY27 bringing a target of 20 new store openings, the pace of rollout is only increasing.
Also Read: CleanMax, Sangam India Join for Hybrid Renewable Energy Supply
What makes the current expansion distinctive is the brand’s deliberate calibration of store format to market context. In prime metro-adjacent catchments like Salt Lake, Gargi deploys full-format EBOs that allow for complete brand expression. In high-footfall commercial hubs and malls in mid-sized cities like Gwalior, and at high-transit metro nodes like Netaji Subhash Place in New Delhi, kiosks offer a capital-efficient entry point that builds consumer familiarity before larger investments follow.
The Amravati store continues Gargi’s pattern of deepening its presence in Maharashtra’s interior markets, where brand recognition from the PNGS legacy translates directly into consumer trust in Gargi.