Natural Diamond Council Appoints Susie Dewey as CMO
The Natural Diamond Council has appointed Susie Dewey as Chief Marketing Officer, effective April 27, 2026. The announcement was made in London, United Kingdom.
Dewey joins the organization with over 17 years of experience across fashion and lifestyle brands. She has held senior roles at Tapestry, NET-A-PORTER and Michael Kors, and began her career in public relations at Topshop and Burberry.
Her experience includes leading integrated marketing strategies, global partnerships and brand activations across international markets. The organization stated that her track record includes driving brand growth, customer acquisition and positioning brands within cultural contexts.
In her new role, Dewey will oversee the Natural Diamond Council’s global marketing and communications strategy. Her mandate includes strengthening the narrative around natural diamonds and expanding the organization's presence across global markets.
“Susie’s appointment marks an exciting moment for the Natural Diamond Council. Her ability to connect brand, culture and commercial impact makes her exceptionally well placed to lead our global marketing efforts,” said Amber Pepper.
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“I’m incredibly excited to join the Natural Diamond Council at such a pivotal time. The opportunity to shape the global narrative around natural diamonds is one I’m truly passionate about,” said Dewey.
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The appointment reflects the organization's focus on strengthening its marketing leadership and aligning brand strategy with global consumer engagement and industry positioning.
Going forward, she is expected to collaborate closely with industry stakeholders, creative partners and retail networks to amplify the category’s relevance among evolving consumer audiences. The council aims to build consistent messaging across regions while adapting campaigns to local insights and cultural nuances.
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Her leadership will also support data-driven decision-making, digital transformation and measurable marketing outcomes.
By reinforcing storytelling and transparency, the organization seeks to highlight the rarity, provenance and enduring value of natural diamonds in a competitive luxury landscape. This strategic direction underscores.