Gaurav Banerjee Named as Chairman of BARC India
Gaurav Banerjee, managing director and chief executive officer of Sony Pictures Networks India (SPNI), has been named the new chairman of the Broadcast Audience Research Council (BARC) India during its board meeting on August 1, 2025. This takes effect immediately. He succeeds Shashi Sinha, former executive chairman of IPG Mediabrands India, who held the position of BARC India’s chairman for more than three years.
Gaurav is a seasoned leader with more than 20 years of experience in the media and entertainment sector and serves as the vice president of the Indian Broadcasting & Digital Foundation (IBDF). He serves as a director on the boards of MSM-Worldwide Factual Media and Bangla Entertainment.
Gaurav Banerjee, managing director & chief executive officer, SPNI, says, “BARC India continues to empower stakeholders across the ecosystem with data driven decision making and it is a privilege to take on the role of Chairman at the world’s largest television audience measurement company. A big thank you to Shashi Sinha for his exceptional leadership and steady guidance over the last three years. As we navigate a rapidly converging media landscape, I look forward to continuing to strengthen BARC’s position as a trusted and credible currency for TV measurement in India.”
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Shashi Sinha, executive chairman of IPG Mediabrands India, and the outgoing Chairman of BARC India says, “Over the last few years, I have had the opportunity to partner with BARC and the various committees at different levels. I extend my heartfelt gratitude to the entire team at BARC for their unwavering support and collaboration. I would also like to extend a warm welcome to our new Chairman, Gaurav Banerjee. I am confident that with his unique leadership style, BARC will continue to grow and innovate to meet the evolving needs of our industry.”
Nakul Chopra, CEO, BARC India adds, “We welcome Gaurav Banerjee as our new Chairman. His leadership will be invaluable as BARC continues to evolve and serve the dynamic needs of the broadcast and advertising ecosystem. We would also like to express our deep respect and thanks to Shashi Sinha for his stewardship and commitment to BARC."
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"His tenure has been instrumental in enhancing data granularity while reinforcing BARC’s dedication and commitment to the industry,” adds Nakul.