India Designated as Toyota's Fresh Regional Hub
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India Designated as Toyota's Fresh Regional Hub

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ToyotaToyota Motor Corporation, a prominent Japanese automaker, revealed a regional reorganization, incorporating India into its 'Middle East, East Asia & Oceania Region' operations and designating the country as the central hub for this new geographic setup. Masakazu Yoshimura, who currently serves as the MD and CEO of Toyota Kirloskar Motor (TKM), the joint venture between Toyota and the Kirloskar group in India, will simultaneously assume the role of Regional CEO, as stated by Toyota Motor Corporation (TMC).

"At present, within the Asia Region, India holds considerable importance in the market. However, with the upcoming change, India's role will elevate significantly as it becomes a central part of the Middle East, East Asia & Oceania Region, establishing itself as the core of the newly formed 'India, Middle East, East Asia & Oceania Region' starting from January 1, 2024", stated TMC. Highlighting the growing importance of India in Toyota's global business landscape, the company emphasized that the revised organizational structure recognizes the market's expanding potential, supported by its dynamic and skilled workforce.

TMC highlighted Yoshimura's promotion, noting his extensive automotive expertise spanning nearly three decades across diverse areas like product planning, pricing, sales, and marketing in countries like Japan, China, and South Africa. He assumed the role of MD and CEO at TKM in 2019. During his leadership, TKM successfully introduced products such as the Urban Cruiser Hyryder, the Innova Hycross, both featuring hybrid electric vehicle versions and the Hilux.

TKM recently disclosed plans to invest Rs 3,300 crore in establishing a new plant by 2026, aiming for an annual production capacity of 1 lakh units, thereby creating approximately 2,000 additional jobs. In 2022, the Toyota group, including TKM and Toyota Kirloskar Auto Parts (TKAP), inked a Memorandum of Understanding (MOU) with the Karnataka government to invest Rs 4,100 crore. This investment aims to advance electrification efforts, hasten the transition toward eco-friendly technologies, and contribute significantly to reducing CO2 emissions.