The Indian smartphone industry experienced an eight percent increase in volume and an 18 percent rise in wholesale value in Q2 2025, indicating a strong recovery following a lackluster Q1, according to Counterpoint.

The iPhone 16 emerged as the leading device shipped in Q2 2025.

"India's smartphone sector saw an eight percent year-on-year growth in volume and an 18 percent year-on-year growth in value during Q2 2025, highlighting a significant recovery after a subdued Q1," states Counterpoint's Monthly India Smartphone Tracker.

This overall rebound was fueled by a 33 percent year-on-year increase in new product launches, aggressive marketing strategies, and robust summer sales, with companies providing larger discounts, easier equated monthly installments (EMIs), and attractive bundled offers, particularly in the mid-range and premium categories, the report noted.

Vivo led the market in volume sales, while Samsung and Apple dominated in terms of value.

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Counterpoint Senior Research Analyst Prachir Singh mentioned that the comeback of India's smartphone market in Q2 2025 was bolstered by an enhanced macroeconomic landscape, which improved consumer confidence and spending.

Retail inflation hit a six-year low, alleviating strain on household finances, while reductions in the central bank's repo rate made financing options more attainable.

 

Moreover, earlier tax relief measures augmented disposable incomes and savings, setting a positive stage for discretionary spending, Singh emphasized.

"The positive consumer sentiment fueled a remarkable 37 percent year-on-year growth in the ultra-premium segment (priced over Rs 45,000), making it the fastest-expanding price tier," Singh notes.

The strong performance in the ultra-premium category enabled the Indian smartphone market to achieve its most successful Q2 ever in value terms, along with the highest average selling price (ASP) recorded to date.

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In terms of volume, Vivo held a 20 percent market share, followed by Samsung at 16 percent, Oppo at 13 percent, realme at 10 percent, and Xiaomi at eight percent, as reported by the global technology market research firm.

In wholesale value, Samsung and Apple were nearly tied at 23 percent each, with Vivo at 15 percent, Oppo at 10 percent, realme at six percent, and OnePlus at four percent.