IndiGo Partners with Spotify to Launch 6E Shuffle
In great synergy, IndiGo and Spotify announce the launch of '6E Shuffle' a new experience feature that will personalize travel through unique playlists based on users' preferences and journey details. Customers booking directly with IndiGo will get four months of free Spotify Premium that allows them to enjoy music tailored to their trips.
In fact, the 6E Shuffle boasts of pre-curated playlists that reflect the destination, mood, and musical preferences of a traveler. At the time of downloading the Spotify application, travelers can access these playlists, while the technology of the platform will also suggest potential travel destinations based on users' music preferences. Detailed information on these destinations will be available on IndiGo's destination pages.
Spontaneous data from the streaming giant Spotify this month reveals travel-related music found by users more than 2.2 million times per month in India, and most of those searches come from the Gen Z race between 18-24 years old. Their list is topped at 3-4 p.m., and a massive percentage recorded on April 20 of this year.
The campaign video by IndiGo and Spotify will be launched as a part of the collaborative promotional activities by none other than the popular singer Armaan Malik by urging "tune in and take off" with music that accompanies your journey. The campaign will appear as playlists catered to destinations and mood.
We are happy to announce that IndiGo has partnered with Spotify, providing an extraordinary experience in traveling", said Chief Digital and Information Officer of IndiGo Neetan Chopra. The director of marketing for Spotify India, Neha Ahuja, feels the tie-up is 'relevant' because it marries travel and music, both to present users, as well as to address the new user base.