Jemimah Rodrigues Joins Tvarra as Investor Partner
Indian women’s cricketer Jemimah Rodrigues has come on board Tvarra, a helmet brand exclusively designed for women, as an investor partner under a long-term, equity-led partnership, the company said.
Jemimah, who gained wide recognition following India’s historic ICC Women’s World Cup win last year, will play an active role in shaping Tvarra’s long-term vision, advocating responsible riding, and strengthening conversations around women’s safety and mobility.
“As an investor partner, Jemimah will be involved beyond brand endorsement, contributing to strategic decision-making and championing the idea of women taking charge of both safety and ambition,” according to the company.
“Sport teaches you preparation, consistency and belief. Everyday life teaches women the same things,”, “Mobility builds confidence. Safety builds courage. Tvarra is building both, and that’s why this partnership feels personal to me,” Jemimah says.
Founded to address gaps in safety gear for women riders, Tvarra designs helmets that account for women’s head sizes, weight distribution, hair, earrings and daily urban commuting needs, without compromising on protection. The helmets are ISI-certified for Indian roads and DOT-certified, meeting global safety standards.
The brand currently operates across more than 600 cities through online channels and is preparing to expand into offline retail as part of its 2026 growth roadmap.
Also Read: Yulu Launches WhatsApp-Based Road Safety Initiative for Delivery Riders
Founded by Alpana Parida, Tvarra set out to address a long-standing gap in the two-wheeler safety ecosystem. While women ride in large numbers across India, helmets were rarely designed with them in mind. Most available options were scaled-down versions of men’s products—often heavier than required, uncomfortable, and ill-fitting due to mismatched sizing and balance.
Also Read: Can Technology be the Liberating Force in a Woman's life?
However, Tvarra found this gap in the market and addressed the issue.
Also Read: Accor Appoints Ronald Dooremalen as Vice President
Designed from the ground up for women riders, the brand builds certified, safety-led helmets that account for women’s head sizes, weight distribution, hair, earrings, and everyday urban commuting needs—without compromising on protection.