JioBlackRock Investment Advisers Names Madhurita Sengupta as CMO
The appointment of Madhurita Sengupta as Chief Marketing Officer for Jio BlackRock Investment Advisers Private Limited signifies an important step in the company's branding and customer engagement strategy.
In this new position, Madhurita will be responsible for leading various marketing activities on the JioBlackRock platform, including brand development and digital marketing campaigns.
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Madhurita possesses nearly twenty years of expertise in marketing, digital sales, and customer experience, with a focus on technology-driven growth and financial services.
Her prior positions at Amazon Web Services, DBS Bank, Vodafone India, and HSBC involved overseeing brand development, designing customer journeys, and implementing data-driven marketing initiatives.
Throughout her professional journey, Madhurita has actively participated in endeavors aimed at fostering lasting connections with customers through tailored and contextual communication approaches, with a specific emphasis on markets undergoing digital transformation.
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At JioBlackRock Investment Advisers, she will play a key role in shaping the company's brand strategy and enhancing its outreach efforts as it grows within India's wealth and investment advisory market.
Additionally, she will focus on improving digital interactions and communication with investors through various channels. Madhurita has received a Master of Business Administration degree from XLRI Jamshedpur.
Beyond her professional endeavors, she has a keen passion for travel, technology, and Hindustani classical music.
JioBlackRock Investment Advisers recently unveiled its executive leadership team in preparation for the imminent launch of its digital advisory services in the Indian market. The organization stated that the leadership team is headed by Marc Pilgrem, who assumed the roles of managing director and chief executive officer in June 2025.
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This declaration aligns with the unveiling of the company's official website, signifying a significant achievement preceding its entry into the market. The organization has inaugurated its official website as a component of an early access program, enabling users to view educational materials and sign up for notifications regarding future offerings.
The announcement of the leadership change comes after the recent establishment of JioBlackRock's asset management division, which has rolled out 10 investment products so far. The advisory branch is anticipated to expand upon this initial success by providing customized, digital-first investment recommendations to individual investors in India.