Justdial hires Prasun Kumar as its new CMO

Justdial has elevated Prasun Kumar as chief marketing officer. Prior to this Kumar worked at Magicbricks as head of marketing, revenue verticals, content, and public relations.

 

Around 23 years of expertise in the industry, Prasun has worked with numerous companies such as Reliance Communications as senior vice president for more than two years, Sony Mobile Communications as head - marketing for two years, MTS as director - brand and Marcom, Levi's Strauss as head - brand activation, Madison Communications as associate director and McCann Worldgroup as manager for six years.

Prasun is marketing proficient and has been instrumental in building brands. His experience includes working in start-ups as well as large global organizations, launching and turning around businesses and brands, building large revenue verticals from scratch, and driving innovations in the consumer, technology, and content space.

V.S.S. Mani, founder, and chief executive officer, Justdial, states, "We welcome Prasun on board as we build a new exciting future for Justdial. We recently launched our B2B marketplace platform, JD Mart, which has received an overwhelming response both from businesses and users. Prasun and his team shall focus on increasing awareness about JD and JD Mart platforms among every Indian and work towards growing our user base. I am confident that our marketing efforts will drive our growth agenda strongly under Prasun's experience and leadership."

Prasun, states, "I am excited to join Justdial. The brand has touched the lives of almost every Indian at some point. Its massive scale will give me an opportunity to drive innovation, better consumer experiences and create campaigns to spearhead the growth.”