Kankanala Sports Group Partners with FIM E-Xplorer for E-Bike Races in India
Kankanala Sports Group (KSG), a prominent sports management firm in India, has entered an exclusive nine-year partnership with FIM E-Xplorer to oversee races held within the country. This collaboration marks India's inaugural participation in the global electric all-terrain motorcycle racing World Cup, organized by FIM E-Xplorer. Furthermore, India has been chosen as the host country for the season's finale set for November 2024. This groundbreaking series of all-terrain electric motorcycle races serves as a unique platform for manufacturers to test and push the boundaries of developed vehicles and prototypes, showcasing their technological advancements.
The upcoming season of the series, set to enter its second iteration, is scheduled to be broadcast across more than 60 countries, reaching an audience of over 350 million households worldwide. The decision to collaborate with KSG signifies a crucial milestone in FIM E-Xplorer's global expansion strategy, highlighting its strong dedication to India's thriving market and the desire to extend its presence in Asia. This partnership further solidifies India's position as an emerging motorsport hub, fostering a growing interest in electric vehicles and motorsports, while steering the nation toward sustainable mobility".
Abhishek Reddy Kankanala, Owner of Kankanala Sports Group, expressed enthusiasm about the long-term partnership with E-Xplorer, aiming to unite the motorcycle community and racing enthusiasts in India. Reddy highlighted the upcoming season's potential to captivate and engage moto enthusiasts nationwide, emphasizing the significance of introducing an Indian team onto the international motorsports podium.
Carina Munte, Chief Championship Officer and Co-Founder at E-Xplorer, commented on the strategic and enduring collaboration with Kankanala Sports Group, emphasizing its importance for the FIM E-Xplorer World Cup. Munte noted the alignment of this partnership with the growing interest in electric motorbikes and motorsports within the world's largest two-wheeler market. Additionally, Munte acknowledged Kankanala Sports' capability in ensuring an exceptional and memorable event, elevating the global profile of the FIM E-Xplorer World Cup.