Kia India To Enter Pre-Owned Car Business
Kia CPO outlets will enable customers to buy, sell or exchange pre-owned cars. The company will also offer finance options on used cars and hassle-free ownership transfers.
Kia cars under 5 years of age and with less than 1 lakh km of mileage will be eligible for Kia CPO. Each car will go through a 175-point quality check. Certified cars will have no structural damage, a verified service and ownership history and will be refurbished using genuine parts.
Myung-sik Sohn, Chief Sales Officer, Kia India said, “With Kia CPO, we want to rewrite the rules of the game for the pre-owned car market. Currently, Indian customers have limited access to certified and verified information when it comes to the pre-owned car segment and we intend to change this notion with our entry into the business. Kia strives to revolutionize mobility by identifying need gaps in the industry and fulfilling them with our well-thought-out products and services. Our proactive approach of starting CPO business at such an early stage of our existence in the country will ensure that all systems and processes are in place even before the first lot of our products comes under the average replacement age.”
He further added, “We’ve noticed that more than one-third customers of new Kia cars are replacement buyers, and we aim to facilitate them through our certified pre-owned car business. Customers can exchange any used car with new Kia cars and we are also offering a combined packaged deal for exchange customers, with secure and instant payment transfer option.”
Kia will offer up to 2-years / 40,000 km warranty coverage and up to 4 free periodic maintenance services on its certified used cars.
Kia has set up 15 outlets in 14 cities, including Delhi NCR, Bangalore, Ahmedabad, Hyderabad, Chandigarh, Jaipur, Cochin, Bhubaneshwar, Calicut, Amritsar, Nasik, Baroda, Kannur & Malappuram. The company plans to expand to over 30 outlets by the end of this year. It has also introduced a Digital Evaluation Mobile Application offering real-time data and pricing suggestions.