Kirloskar shakes hands with Pitchfork Partners to drive Limitless brand


Recently, Kirloskar Oil Engines, Kirloskar Chillers, Kirloskar Pneumatic, Kirloskar Ferrous Industries, and Kirloskar Industries recently undertook a refresh of their respective business visions. The conversion below the ‘Limitless’ brand revives widths eight business areas, placing the foundation for aggressive plans in the B2C domain whilst continuing to power robust growth in the B2B companies. 

Pitchfork Partners is appealing with television across platforms to drive home the essence of the refreshed campaign. This comprises the alteration of the businesses from healthy engineering-led firms to result in providers that lead today's industrial landscape to become customer-centric. The outreach also details investing in new business segments and infusion of fresh talent in senior management, which will enable its companies through the use of innovation and technologies to move their business models from products to solutions.  

Pitchfork Partners is also supervision in internal announcements around this refresh movement. This comprises collaborating campaigns around the corporation's values & its transformed business vision of being customer-centric. 

Having managed the outreach around the launch of ‘Limitless’, Pitchfork is now executing communication strategies to help the message gain traction across the country and within the conglomerate. 

“Pitchfork Partners’ strengths will play a vital role in driving our communication agenda across our multiple stakeholders. We partnered with Pitchfork for internal and external communications and believe Pitchfork Partners was truly able to deliver the core messages across our various audiences,” said, Gauri Kirloskar, Director, Kirloskar Oil Engines.

Atul Kirloskar, Executive Chairman, Kirloskar Oil Engines, states, “We have undertaken this journey to become a fully integrated conglomerate. Pitchfork Partners understands our messaging, identity and values and we are very pleased to be partnering with them.”

“We are delighted to partner with the Kirloskar companies, which are among India’s most respected businesses. The transformation and repositioning will work wonders for the brand. We are privileged to be part of this change,” said, Pitchfork Partners co-founder Jaideep Shergill.