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Leadership Reshuffle at Quest Retail with New CEO and Chair

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Quest Retail, a leading force in India's retail and beauty sector, has appointed Rahul Shanker as Group CEO and promoted Shriti Malhotra to Executive Chairperson. This leadership transition aligns with the company’s efforts to expand its market presence and enhance its omnichannel strategy.

Rahul Shanker will oversee the operations of Quest Retail’s portfolio, which includes The Body Shop, Kiehl’s, Avon, Kylie Cosmetics, Anastasia Beverly Hills, Max Factor, Boddess, The Honest Tree, and other brands under the group.  

After serving as Group CEO, Shriti Malhotra transitions to the role of Executive Chairperson. During her time as CEO, she was instrumental in strengthening Quest Retail’s position in India’s beauty market, expanding the brand portfolio and introducing innovative retail concepts. In her new role, she will focus on the company’s long-term strategy, collaborating closely with the Board of Directors.

With nearly three decades of experience in India’s retail sector, Shriti has been instrumental in the growth of brands such as Benetton, Nike, and Puma. She played a significant role in launching The Body Shop in India 19 years ago, leading its expansion and customer engagement strategies.  

Shriti Malhotra said, “A company’s true strength lies in the passion of its people, and it has been my privilege to lead Quest Retail to where it stands today. Rahul’s depth of experience in consumer businesses and his transformational leadership make him the ideal person to drive the company’s next chapter. His appointment is crucial for enhancing our omnichannel capabilities and continuing to solidify our position in the market”.  

Rahul Shanker brings 27 years of experience from global organizations, including PepsiCo, Wrigley-Mars, Philips, Avon, and Modicare. His expertise spans multiple consumer categories, including FMCG, personal care, and health & wellness. As Group CEO, he will focus on scaling operations, improving efficiency, and enhancing customer experience. 

Rahul Shanker stated, “I am thrilled to join Quest Retail at such an exciting time. The company has established a robust portfolio and a powerful omnichannel ecosystem that positions it uniquely for growth. My focus will be on scaling our operations, innovating the customer journey, and identifying new opportunities to further accelerate our success. I look forward to collaborating with our exceptional team and stakeholders to take Quest Retail to new heights”.  

The leadership changes underscore Quest Retail's commitment to solidifying its position in India's beauty and retail sector while driving its next phase of growth.


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