Luminous Launches Campaign Featuring Sachin Tendulkar
Luminous Power Technologies has initiated a fresh brand campaign showcasing cricket icon and ambassador Sachin Tendulkar to advertise its EDGE Portable Power Series, as the firm aims to enhance its footprint in India’s expanding portable energy solutions sector.
The digital film showcases the EDGE series as a lifestyle-oriented portable power option aimed at assisting consumers in ways beyond conventional home backup uses. The initiative arises alongside increasing interest in mobile energy options fueled by the surging appeal of outdoor activities, road trips, hybrid working, content production, and adventure tourism.
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Situated during a camping adventure, the campaign highlights the EDGE GO as it powers various appliances and gadgets, including cooking tools, smartphones, cameras, drones, and laptops, while also emphasizing its entertainment features like a built-in Bluetooth speaker, wireless microphones, and guitar amplifier connection.
The campaign demonstrates Luminous’ approach to broaden its energy solutions range beyond traditional power backup systems by catering to the changing lifestyle and mobility requirements of consumers.
Vivek Abrol, Managing Director & CEO, Luminous Power Technologies says, “At Luminous, we have always been driven by a singular purpose to deliver innovative energy solutions that meet the evolving needs of Indian consumers. India’s energy landscape is at a pivotal moment, and we see a tremendous opportunity in extending our legacy of trust and reliability into new, lifestyle-driven categories”.
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“The Edge Series represents everything Luminous stands for: reliable technology, consumer-centric innovation, and the freedom to live life uninterrupted. This campaign with Sachin captures that spirit beautifully. It’s not just about powering devices; it’s about powering moments, memories, and the joy of being together. We are incredibly proud of what this product and this film represent for the future of Luminous.”
Neelima Burra, SVP, Chief Strategy & Marketing Officer and Business Head – Omnichannel Retail and International Business, Luminous Power Technologies says, “We have observed a clear shift in how consumers want to interact with their energy solutions. They seek not just reliability, but seamless integration with their lifestyle, entertainment, and creative needs. Through this campaign, we wanted to showcase how the EDGE series naturally becomes part of those moments—whether it’s travel, outdoor adventures, entertainment or content creation”.
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“Having Sachin bring this story to life adds a layer of trust and aspiration that resonates deeply with Indian consumers. His values of consistency, excellence, and a relentless pursuit of performance mirror what EDGE stands for: dependable power that doesn’t ask you to compromise on experience. More than anything, this film reflects Luminous’ ambition to power life wherever it unfolds.”
The Luminous EDGE GO utilizes lithium-ion battery technology and provides over 3,000 charging cycles.
The firm stated that the gadget can achieve a full charge in 90 minutes with its smart inverter fast-charging tech and can run more than 90 different types of devices at once.
The product includes IP34 splash resistance, a fire-retardant casing, and solar charging features, appealing to users seeking portable power options for outdoor, leisure, and professional applications.