Mayank Bidawatka Launches AI-driven Photo App ‘PicSee’
Several months following the closure of the indigenous social networking platform Koo, cofounder Mayank Bidawatka has returned with a fresh venture - PicSee, an artificial intelligence-driven photo-sharing application that seeks to make photo exchanges among friends automated, protected, and completely based on mutual agreement.
Created by Billion Hearts Software Technologies, Bidawatka's startup based in Bengaluru and supported by investors including Blume Ventures, General Catalyst, and Athera Venture Partners, PicSee markets itself as the globe's initial AI-enhanced reciprocal photo-sharing platform. The application targets what Bidawatka describes as "the most significant unresolved challenge in mobile photography" - the countless personal images that stay locked within individuals' phones without being distributed.
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The platform operates on a "reciprocal sharing" concept where users automatically obtain pictures of themselves, but only after consenting to share their own photographs in exchange. When two individuals mutually approve one another, the photo exchange becomes effortless and continuous, utilizing artificial intelligence-powered facial recognition technology that spots new images and determines the people featured in them.
Operating silently behind the scenes, the application examines photo galleries to recognize contacts, creates customized invitations, and distributes authorized images without requiring users to manually upload content, create albums, or generate sharing links. Users receive a 24-hour period to review and either approve or withdraw any photograph before transmission, guaranteeing complete consent.
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In contrast to conventional photo-sharing services like WhatsApp, Google Photos, or iCloud, PicSee removes the hassle of manual distribution, facilitating what the developers term "effortless photo sharing."
Following its soft launch in July 2025, PicSee has demonstrated impressive organic expansion through user recommendations rather than paid advertising campaigns. The application currently serves users spanning 27 nations and 160 urban areas, with its user adoption increasing 75 times over a two-month period.
PicSee has facilitated the sharing of more than 150,000 photographs to date, with the platform reporting that three out of ten users now possess a greater number of their own images within the application compared to their personal photo collections, indicating that the reciprocal sharing mechanism is proving effective.
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Established in the final months of 2024, Billion Hearts Software Technologies emerged shortly after Koo's closure, a platform previously positioned as India's answer to X, which ceased operations when acquisition negotiations fell through. Operating with a compact team of eleven members and backed by $4 million in initial funding from prominent investors such as Blume Ventures, General Catalyst, and individual investors from companies like Flipkart, Myntra, Ola, InMobi, and redBus, Bidawatka's latest venture is dedicated to developing consumer AI products that prioritize privacy protection while maintaining global scalability.