Meta Platforms CEO Mark Zuckerberg has designated insider Vishal Shah to an important role related to artificial intelligence, overseeing product management for AI offerings, the social media giant announced.

The action highlights Big Tech's emphasis on the rapidly growing technology, channeling resources and skilled individuals into AI advancement. Meta competes with Microsoft and startups like OpenAI and Anthropic to develop the most advanced AI models.

Shah led product management for Instagram at Meta for more than six years, prior to taking on the role of vice president of Metaverse — the firm's vision for a three-dimensional virtual environment — in 2021.

The Financial Times first reported the development earlier on Monday, referencing an internal memo. Shah will be reporting to Meta's AI product chief, Nat Friedman, as stated in the report.

A representative from Meta verified Shah's new position but chose not to provide further details about the appointment when reached by Reuters.

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This signifies yet another reorganization in Meta's leadership, following the company's announcement last week of eliminating approximately 600 positions in its Superintelligence Labs division, as it aims to enhance the adaptability and responsiveness of its AI sector.

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Vishal Shah is a prominent figure in the technology industry, presently holding the position of Vice President of Metaverse at Meta Platforms, Inc. In this crucial capacity, he leads Meta’s ambitious goal to create the future of the internet – an engaging, interconnected collection of digital environments. His emphasis is on creating the essential platforms, tools for creators, and experiences that will shape the metaverse.

Prior to assuming the role of Metaverse leader, Vishal played a key role as the Head of Product for Instagram, managing the growth and enhancement of several fundamental features, especially those aimed at creators, shopping, and innovative media formats. His time at Instagram experienced considerable expansion and creativity.

 

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Before joining Meta/Instagram, Vishal co-founded LearnSprout, an education technology firm that offered data analytics services for K-12 schools, which Apple purchased in 2015. He is recognized for his strategic vision for products, thorough knowledge of online communities, and his ambition to create transformative technology.