MiQ is increasing its presence in the advertising technology sector in India by promoting Ribhu Mishra to the position of Vice President - Revenue, India. This move comes as the company prepares for significant growth in 2026, driven by Connected TV, advanced data, and its new Sigma AI platform.

Ribhu's new position will involve guiding revenue strategy, managing commercial teams, and overseeing market expansion throughout India. This decision demonstrates MiQ's commitment to enhancing its leadership team and promoting innovation in one of its rapidly growing markets.

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Ribhu, who moved to MiQ from Amazon India in 2024 as the Assistant Vice President of Revenue, has played a key role in developing the company's strategy for entering the market and achieving success with clients in various industries.

“India’s digital ecosystem is entering a new era, and the coming year will be pivotal for data-driven programmatic execution,” says MiQ India chief commercial officer Varun Mohan. 

“Ribhu has been a key player in our growth story, and with this elevation, we’re doubling down on commercial excellence and innovation.”

Sharing his excitement, Ribhu Mishra says, "MiQ has built a reputation for innovation and impact, and I’m thrilled to lead our revenue function at such an exciting time".

"My focus will be on deepening partnerships, expanding markets, and driving sustainable growth".

 

Having worked in media, adtech, and digital transformation for over ten years, Mishra has gained valuable experience from positions held at Amazon and Appier. The move by MiQ represents a significant internal milestone and is a strategic effort to establish a strong position in the core of India's programmatic advertising revolution.

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Furthermore, in an industry where programmatic media is reshaping the advertising strategy, MiQ has recruited an experienced professional. The company announced that Vikas Khanchandani has been named as the strategic advisor for MiQ India Commercial.

Having more than 25 years of expertise in media, advertising, and digital transformation, Vikas is anticipated to lead MiQ's expansion strategy, enhance its media functions, and enhance its advanced TV skills. This decision signifies MiQ's increased focus on India's promising adtech industry. Khanchandani, with experience in both traditional media companies and modern platforms, will be concentrating on strengthening MiQ's partnerships and exploring new ways to generate revenue.

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He is tasked with navigating the complex world of media technology and improving data-oriented advertising solutions. MiQ, an international partner specializing in programmatic media, has been consistently growing its presence in India. The hiring of Khanchandani highlights their commitment to being at the forefront by investing in top talent and cutting-edge technology.