Parle Agro Expands Smoodh Portfolio With Kesar Badam Variant
Parle Agro, a renowned beverage company, recently introduced Smoodh Kesar Badam as part of its prominent dairy beverage brand Smoodh. This new offering aims to enhance the brand's selection of flavored milk products by providing consumers with a decadent and traditional Indian Kesar Badam flavor.
Kesar Badam is a flavor combination adored throughout India for its familiarity and richness. The Smoodh Kesar Badam beverage combines the nourishment of almonds with the comforting essence of saffron and velvety milk, offering a luxurious indulgence in the unique style of Smoodh.
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Commenting on the launch of Smoodh Kesar Badam, Nadia Chauhan, Joint Managing Director and CMO, Parle Agro says, “Since its launch, Smoodh has redefined the dairy beverage category by making indulgent dairy-based beverages more accessible”.
“The Smoodh flavoured milk range has quickly become a favourite among young consumers and families alike. Kesar Badam is a flavour that carries strong cultural relevance and wide appeal, which made it a natural addition to our portfolio”.
“With Smoodh Kesar Badam, we are bringing this familiar taste in a contemporary, on-the-go format while further strengthening our leadership in the category. This launch reflects our continued focus on building products that align with evolving consumer preferences, while staying rooted in flavours India genuinely connects with”.
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Created to cater to various occasions, from festive events to casual gatherings, this product is affordably priced at INR 10 for 80 ml and INR 20 for 150 ml, ensuring accessibility for daily enjoyment.
Smoodh Kesar Badam will be offered in various packaging options in both urban and rural markets, catering to consumers through traditional retail channels, modern retail outlets, as well as online platforms for expedited delivery services.
The organization stated that the launch of the latest variant coincides with its plan to take advantage of the increasing consumer preference for classic Indian flavors in the fast-growing flavored milk market.
Kesar Badam, with its rich history and appeal across different age groups, offers a chance to enhance consumer interaction and expand the brand's reach. The unveiling will be backed by a comprehensive marketing strategy encompassing out-of-home (OOH) advertising, digital channels, social media platforms, influencer collaborations, and in-store promotional activities.
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The goal of the campaign is to generate widespread awareness and encourage consumers to try Smoodh Kesar Badam, positioning it as a high-quality but approachable dairy drink that harmoniously combines traditional flavors with modern tastes.
Parle Agro is further diversifying its range of dairy beverages with the introduction of Smoodh, focusing on both flavored milk and lassi categories. The flavored milk selection encompasses varieties such as Chocolate, Chocolate Hazelnut, Toffee Caramel, and the recently added Kesar Badam variation.