Paytm Rolls Out India's Maiden Video-Based Wealth Community

Digital financial services platform Paytm has announced the launch of Paytm Wealth Community. This initiative has been taken to revolutionize the way Indians learn, discuss, and trade in the capital markets.

Paytm Wealth Community is India’s first video based investing community, and will allow users to attend live sessions carried out by subject matter experts across an array of wealth topics like Stocks, F&O, IPO, ETFs, Mutual Funds, Gold, Fixed Income, and Personal Finance. Furthermore, the users would be able to learn from experts, interact with them to clarify doubts, and also chat with other users on the platform to discuss various wealth-related topics.

The way today’s youth interact, learn, or transact, has evolved rapidly. The growth of apps and social media demonstrates the influence of social interaction and peers. While across all parts of life, digital communities and groups have grown, wealth management misses a reliable, trustworthy platform. Paytm Wealth Community will fulfil this gap by launching a platform designed for the needs of the new Indian investor. The platform offers live video content on an interactive chat platform, and creators are conducting 30 to 60 min sessions in multiple languages like Hindi, English, Gujarati and others.

Varun Sridhar, CEO of Paytm Money says, “Paytm Money was a natural choice for the Beta launch of Paytm Wealth Community, given our direct access to the broad investment community and reach across India. The Paytm team has implemented cutting edge video and community technology ensuring the platform is seamless, and the user communication is safe and secure. We are very excited by the potential positive impact it will have on how users engage, learn and invest.”

Paytm has onboarded a limited set of creators in beta to ensure the safety of retail investors all creators go through a comprehensive KYC onboarding and all content is recorded/checked. Over time, users would be able to create custom discussion rooms, set up their creator accounts and chat in a controlled environment. The product and technology roadmap is expected to completely transform the user experience.

The next 100 million capital market investors in India are expected to originate from social groups and investment communities. Paytm Wealth Community intends to be the leader in helping users save, invest & trade better, and will enable millions of users to consume video content like never before.

Paytm Wealth Community also offers the opportunity for subject matter experts and experienced investors to become content creators, share their knowledge with millions of budding investors, and create a personal brand in the Indian Capital Markets. Moreover, the company inspires anyone with a desire to share capital markets know-how, create a personal brand, and have a significant social impact to mail pwc@paytm.com for starting the registration process.