PepsiCo Names Amit Kumar Nanchahal as Brand Communications Head
Amit Kumar Nanchahal has assumed the position of Brand Communications Head for International Beverages, specifically overseeing Sting Energy and Mountain Dew, at PepsiCo. He announced his new role at PepsiCo as the Brand Communications Head for International Beverages - Sting Energy + Mountain Dew on LinkedIn.
Amit has been appointed to oversee global communications for Sting Energy and Mountain Dew within PepsiCo's international beverages division in his new position.
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Before that, he was responsible for leading corporate communications in India and South Asia for PepsiCo from March 2024 to January 2026, where he managed marketing communications for food and beverages, sustainability communications, digital communications, and internal communications.
He commenced his role at PepsiCo in 2019 as the associate director in charge of overseeing communications related to the food category and sustainability.
Prior to joining PepsiCo, Amit gained experience at Ola (ANI Technologies) in various positions, such as senior manager of corporate communications and manager of corporate communication and public relations.
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During his time there, he focused on areas such as corporate reputation management, crisis communication, advocacy, and sustainability efforts.
In the early stages of his professional journey, he gained extensive experience at SABMiller India for a period exceeding nine years, engaging in diverse communication responsibilities such as managing media interactions, crisis response, internal communication, and sustainability programs.
He initiated his professional journey at the Confederation of Indian Industry in the role of executive officer for corporate communications and events.
In India, Lay's, which is owned by PepsiCo, recently revealed a revamped brand image, touting it as the most extensive international rebranding in the brand's almost century-long existence. The refreshed packaging will be launched in stores across the country starting the first week of March, in conjunction with a new marketing campaign named 'Lay's Ke Liye Kuchh Bhi', featuring actor Ranbir Kapoor as the face of the campaign.
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Saakshi Verma Menon, the Chief Marketing Officer for Foods at PepsiCo India, expressed that the rebranding effort is focused on enhancing the visibility of the product's quality attributes on store shelves, as well as emphasizing the brand's enduring stance on sourcing potatoes from farms.
The revised packaging of Lay's brand preserves the well-known sun and red ribbon emblem while showcasing a new design element called ‘Lay's Rays’.
This fresh addition includes sun-inspired graphics emanating from the logo. The packaging showcases an enhanced logo, a unique font style, color schemes based on ingredients, and emphasize on high-quality food photography. The company has announced that in India, the packaging will undergo a redesign using a polyolefin-based material that is recyclable and aims to enhance the overall environmental impact of the product when it is disposed of as post-consumer waste.
PepsiCo unveiled its international rebranding initiative in October 2025, highlighting its commitment to producing all core products without artificial flavors or colors derived from artificial sources by the conclusion of the same year.
PepsiCo has also announced modifications to the ingredients used in certain international versions of their products. In the US, Lay's Baked chips will now be produced using olive oil and promoted as containing 50 percent less fat than traditional potato chips. Additionally, a new variety of Lay's Kettle Cooked Reduced Fat Original Sea Salt chips will be crafted with avocado oil and marketed as having 40 percent less fat than standard chips.