PUMA Lands a Multi-Year Partnership With NEB Sports Entertainment
As the official sportswear partner for the renowned Mumbai Half Marathon and the Wipro Bengaluru Marathon, PUMA, a worldwide sportswear powerhouse, has established a substantial multi-year partnership with NEB Sports Entertainment.
This calculated action highlights PUMA's growing dedication to India's quickly growing running community and promises to improve the experience for thousands of runners attending these prestigious competitions.
Through the partnership, PUMA will be a key player in the two marathons, which are set for September 21, 2025, in Bengaluru, and August 17, 2025, in Mumbai.
Participants will get top-notch race-day clothing and crucial logistical support from PUMA, the official sportswear partner.
To make sure runners are ready to reach their personal bests, PUMA will actively interact with them through expert-led training sessions prior to the race days.
Providing on-the-ground assistance both during and after the races will strengthen PUMA's commitment to the athletes' whole experience.
This collaboration is a major step forward for PUMA India's continuous commitment in the country's vibrant running scene. The company has a long history of sponsoring important running competitions, such as the Adani Marathon, the Ladakh Marathon, and the Vedanta Delhi Half Marathon. Notably, PUMA India has already organized more than 250 training runs in different Indian cities this year alone, showcasing its proactive strategy for motivating and interacting with runners of all skill levels. Its creative efforts, like the PUMA x Bumble Singles Run, further demonstrate its dedication to developing a running culture that is all-encompassing.
Since October 2024, more than half of the top runners who finished on the podium at five significant Indian races wore PUMA NITRO shoes, proving how popular and trusted they are. In India, PUMA's running division is actually growing more quickly than the company as a whole, indicating high customer demand.
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Beyond collaborations, PUMA plays a significant influence in India's running ecosystem. The company has sponsored the Adani Marathon and significant events including the Ladakh Marathon and Vedanta Delhi Half Marathon. By introducing cutting-edge formats like the PUMA x Bumble Singles Run and organizing more than 250 training runs in multiple locations in 2024 alone, PUMA India shown its commitment to fostering the running culture in India.