Rajeev Singh to Lead SAP’s Corporate Strategy in Key Markets
Rajeev Singh has been appointed as the India Head – Corporates for SAP India, Sri Lanka, and Bangladesh, effective January 2025. With more than 20 years of experience in business strategy and digital transformation, Singh will now oversee SAP’s corporate business operations in one of its most important growth markets.
In his new role, Singh will drive SAP’s corporate business strategy and strengthen the company’s position in the enterprise solutions market across the region. His responsibilities include overseeing growth initiatives and advancing SAP’s digital transformation efforts to cater to corporate clients.
Before this appointment, Singh served as Vice President & Business Head for SAP’s Midmarket & Emerging Business in the Indian subcontinent. During his tenure, SAP expanded its business 4.5 times in three years, highlighting his ability to deliver impactful growth strategies. Singh also previously led SAP’s Utilities, Energy, and Public Sector vertical, earning the 'APJ Distinguished Leader of the Year' award in 2020.
Singh’s leadership background includes a stint at Oracle, where he was instrumental in advancing the HCM Cloud Applications business in North India. This diverse experience equips him to handle SAP’s corporate operations in a region marked by high competition in enterprise solutions.
As Singh assumes this leadership position, his primary focus will be on shaping SAP’s corporate strategy and driving sustained growth across India, Sri Lanka, and Bangladesh. This appointment reflects SAP’s commitment to strengthening its presence in South Asia with effective leadership and strategic initiatives.
With his vast experience in leading diverse teams and executing large-scale projects, Singh is well-equipped to make a significant impact on SAP’s regional objectives.