Reliance Consumer Partners With Ceylon Beverage For Campa
Executives who are aware of the developments said that Reliance Consumer Products (RCPL) has partnered with Ceylon Beverage International, one of the largest beverage can and filling companies in Sri Lanka and one that is supported by former cricketer Muthiah Muralitharan, to co-pack and manufacture its Campa soft drink cans.
In India, Ceylon Beverage International will collaborate on the co-packing of cans for the Campa soft drink line. While the co-packing partnership has been formally established, the agreement to establish production facilities for Campa's soft drinks in India is also almost complete.
According to the executives, as part of the partnership, Reliance Consumer Products is also likely to receive the distribution rights for some of Ceylon Beverage International's products in India.
As per material on the corporate website, the Ceylon Beverages facility has a capacity of filling 300 million beverage cans annually and has collaborations with worldwide, national, and regional businesses.
"While Reliance is currently importing the cans of Campa from Sri Lanka, Ceylon Beverage International plans to also set up manufacturing units in India for RCPL," one of the executives said.
"Additionally, RCPL may also get distribution rights for some of Ceylon Beverages' brands in India as part of the partnership," he added.
Emails sent to the Reliance Consumer Products and Ceylon Beverage International offices requesting comment were not answered.
This is Campa's first large-scale can manufacturing collaboration in India.
Ceylon Beverages was founded in 2020 as a beverage processing and filling business that provides cans to beverage firms both in Sri Lanka and around the world. According to the website, the businesses it collaborates with produce beverages such mineral water, energy drinks, soft drinks, hot fill juices, and flavour milk in cans, with an hourly output of more than 48,000 cans and 34,000 bottles.