Neha Markanda has been named Chief Business Officer for ShareChat (Mohalla Tech), an Indian social media business, for its ShareChat and Moj platforms.

She will be in charge of partnerships nationwide, business expansion, and revenue strategy in her new position.

Markanda joins ShareChat from Google India, where she led strategy across several verticals and achieved market growth in her role as Head of Industry, E-commerce. In addition, she was in charge of Google India's health strategy and helped with AI solutions and business transformation in the retail and health technology industries.

Markanda has worked in the Indian market for more than 22 years, having held key positions in GSK Consumer Healthcare, PepsiCo, ITC, HCL Technologies, and Meta (Facebook). Her experience spans consumer products and technology, with an emphasis on brand building, marketing strategy, revenue growth, client relationships, and leading high-performing teams.

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Ankush Sachdeva, CEO and Co-founder of ShareChat and Moj, said, “We are delighted to welcome Neha Markanda as our Chief Business Officer. Her extensive experience, expertise at brand building, deep understanding of problems that marketers face, the way brands measure return on spends and proven ability to deliver business growth make her an invaluable addition to our leadership team".

"With her expertise, we strengthen our position as the preferred platform for brands to connect with India’s diverse and vibrant audiences. We’re confident Neha will be instrumental in driving our next phase of growth, enhancing operational excellence, and creating long-term value for all stakeholders.”

Speaking about her new role, Markanda said, “I am thrilled to join ShareChat at such an exciting juncture in its journey. The company’s scale, reach, and regional resonance is unmatched, thereby offering advertisers an opportunity to strengthen their cultural connect, partner with trusted regional creators and plan for the always-on hyperlocal engagement. I look forward to working with the talented teams here to further enhance our offerings and support the business growth ambitions of our partners".

"I am super stoked about contributing to the company’s mission of empowering local content creators and connecting India through its language and culture".

 

Additionally, the second edition of the 'Short Form Big Impact Leadership Summit 2025' was announced by ETBrandEquity in collaboration with ShareChat & Moj, two of India's top domestic social media platforms. Industry executives, marketers, and decision-makers will gather at the premier event to discuss how companies can use regional storytelling and cultural intelligence to unlock development in India's quickly growing regional markets.

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The summit, which will take place on August 21, 2025, in Mumbai at Taj Lands End, Bandra, and on August 28, 2025, in Gurugram at The Oberoi, will have as its topic "Culture Is the New Consumer Intelligence."

Given that 86 percent of Indians prefer information in their mother tongue and that 88 percent think local language ads have a greater impact, the country's consumer base necessitates a major change in marketing strategies from demographic-based to culture-first. With six out of ten digital users increasingly originating from non-metropolitan areas, there is a huge market opportunity worth an astounding $1 trillion.