Skechers Names Kartik Aaryan as Brand Ambassador for India
Skechers, known as The Comfort Technology Company®, revealed that Bollywood sensation Kartik Aaryan will be its latest brand ambassador in India.
The acclaimed actor is set to debut in a marketing campaign promoting the brand’s signature Skechers Hands Free Slip-ins® footwear.
Speaking on the association, Rahul Vira, CEO of Skechers South Asia Pvt. Ltd., says, "Kartik Aaryan embodies the spirit of Skechers—bold, versatile, stylish and innovative. We are proud to partner with Kartik, an award-winning actor that is equal parts talent, charisma and adventurous".
"As a prominent contemporary youth icon, his broad appeal coupled with his dynamic persona will help keep Skechers in the mind of consumers shopping for our in-demand lifestyle and athletic footwear across India".
"We believe Kartik’s influence will amplify our connection with his fans who value the innovation and comfort that is only offered by Skechers".
Sharing his enthusiasm about joining the Skechers family, Kartik Aaryan says, “I am excited to collaborate with Skechers—a brand that stands at the intersection of cutting-edge performance and contemporary style".
"What truly impressed me is their relentless focus on innovation, especially the Slip-ins technology, which redefines convenience without compromising on design".
"I’m always on the move, so I love that I can just slip in and go. Skechers’ vision aligns perfectly with my own belief in pushing boundaries, and I look forward to being part of their incredible journey as they continue to inspire athletes and trendsetters alike.”
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Crafted for individuals who appreciate both fashion and convenience, the Skechers Hands Free Slip-ins incorporate the brand’s unique Heel Pillow® technology, enabling users to effortlessly slide into their shoes without the need to bend down or use their hands. The distinct Skechers design ensures that comfort is as easy as it is chic.
Kartik Aaryan joins a lineup of Skechers ambassadors that features Indian actress Ananya Panday, as well as top athletes such as footballers Sunil Chhetri, Harry Kane, Baris Alper Yilmaz, Isco Alarcón, and Mohammed Kudus; cricket players Jasprit Bumrah, Ishan Kishan, and Yastika Bhatia; pickleball experts Sonu Vishwakarma, Vrushali Thakare, Vanshik Kapadia, and Mayur Patil; along with basketball icons Julius Randle, Joel Embiid, Norman Powell, and Rickea Jackson.
The Skechers Slip-ins® collection can be found at select Skechers retail locations and online at skechers.in.
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Recently, JPMorgan is set to facilitate a $6.5 billion debt financing to back 3G Capital’s $9.4 billion acquisition of the global footwear brand Skechers.
This financing is projected to encompass around $4 billion in secured debt along with $2.5 billion in unsecured notes, which may potentially include a payment-in-kind (PIK) toggle structure that would give 3G Capital increased flexibility in handling interest payments. It remains uncertain whether the entire financing package will be introduced next week or divided into multiple tranches.