Skybags Partners with Chennai Super Kings
Skybags, a brand aimed at youth renowned for its modern luggage and backpack collection, has revealed its collaboration with Chennai Super Kings (CSK) as the team’s Official Luggage Partner for the approaching 2026 season.
In collaboration with the association, Skybags has introduced a unique collection of officially licensed CSK bags and backpacks, representing the brand’s strategic move into sports—starting with cricket, one of India's most popular interests.
The collaboration emphasizes VIP Industries Limited’s dedication to connecting with consumers via innovation, youth-oriented platforms, and backing India’s expanding sports culture.
Through the partnership, Skybags will sell a unique co-branded collection of luggage and backpacks influenced by CSK’s distinctive brand elements, created to embody the team's identity while catering to the changing demands of today's mobile consumers.
Skybags will be integrated into CSK’s fan engagement efforts during the entire 2026 season. Although the partnership will begin during the cricket league, the official co-branded merchandise will still be sold in retail stores in India after the season ends. The price for the luggage collection will start at INR 4,590, and backpacks will be offered from INR 1,999 for consumers in India.
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Atul Jain, Managing Director and CEO, VIP Industries Limited says, “Cricket is deeply woven into India’s cultural fabric, and CSK is one of the most respected and successful franchises in the cricket league. This partnership is a natural extension of Skybags’ philosophy of connecting with young, aspirational Indians through platforms they are most passionate about."
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"CSK represents consistency, excellence, and talent nurturing values that resonate strongly with our brand. This is just the beginning of many such meaningful sporting associations for Skybags,” adds Atul.
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KS Viswanathan, Managing Director, Chennai Super Kings (CSK) adds, “We are delighted to welcome Skybags to the CSK family as our Official Luggage Partner. We can now offer our fans an additional way to celebrate their passion for CSK. We are sure that this partnership will add to our fan experience and create even stronger connections with our supporters.”