Social Beat Hires Harish Chandrasekaran, Naveen Vadakkan to Drive Expansion
With the hiring of Harish Chandrasekaran as Chief Financial Officer (CFO) and Naveen Vadakkan as Vice President-Growth, Social Beat, one of India's fastest-growing independent digital marketing agency, has strengthened its leadership team.
It is anticipated that the key hires would support the business's upcoming phase of rapid growth and international expansion.
The announcement follows Social Beat's ongoing success, which has been characterized by improved service offerings, a more robust market presence, and the recent appointment of Maanesh Vasudeo as CEO last quarter. When combined, these hires create a formidable leadership group ready to guide the business into its next phase of expansion.
Sharing his vision for the role, Naveen Vadakkan said, “The opportunity at Social Beat is immense because the team doesn’t just sell services; they solve core business challenges. My role is to take that problem-solving ethos and scale it by opening up new enterprise channels and building powerful strategic alliances. I’m excited to connect with industry leaders, understand their vision, and demonstrate how a true digital partnership with Social Beat can be a significant catalyst for their growth.”
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Naveen brings with him a track record of fostering growth and forming enterprise collaborations.
His experience as a growth leader in India's digital marketing ecosystem has been reinforced by his past leadership positions at FCB Kinnect, Ethinos, IndiBlogger, and Directi, as well as his previous leadership of LS Digital's South India development.
Meanwhile, Harish Chandrasekaran, who joins as CFO in Chennai, emphasized Social Beat’s unique positioning in the digital ecosystem. “As a trusted, client-centric partner offering a contemporary suite of digital marketing products and services, Social Beat is well-positioned to drive brand visibility, fuel business growth, and create lasting value for its clients. I’m excited to join the team as it enters its next phase of profitable growth,” he said.
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Harish, who had previously held a senior position at DataTracks, has over ten years of expertise in financial leadership. His areas of expertise include controllership, pricing, business finance, audit, and management reporting. He has received recognition throughout his career for maintaining financial discipline, bolstering balance sheets, and generating strategic effect to support long-term profitability.
Commenting on the appointments, Suneil Chawla, Co-Founder of Social Beat, said, “Every leadership appointment we make is a deliberate step towards fulfilling our core mission. Harish’s financial acumen and Naveen’s growth mastery are the catalysts we need as we continue our promise of ‘Leading with agility, we shape the future of media, creativity, and technology to drive business outcomes for brands.’ Their addition makes us stronger, faster, and better poised to deliver unparalleled results for our partners and clients worldwide.”
With these appointments, Social Beat further cements its leadership bench strength, aligning financial rigor and growth acceleration to scale its impact across India and global markets.