Tata Play Appoints Abhishek Pathak as Chief Content Officer
Tata Play has named Abhishek Pathak as its Chief Content Officer (CCO), indicating a new leadership change in the company's content division.
With 15 years at Tata Play, Pathak is a seasoned professional who has gained expertise in content strategy, business development, media partnerships, and the changing landscape of television and digital entertainment.
Before joining Tata Play in 2011, Pathak worked in various positions within the Tata Group and other companies. From February 2008 to July 2011, he held the position of Senior Manager – Brand at the Tata Group, managing the corporate brand function. His previous work experience encompasses a tenure with the Taj Group of Hotels and Nicholas Piramal India Limited.
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Prior to taking on the new role, he held the position of Senior Vice President and Head – Content at Tata Play, becoming a member of the company's Greater Leadership Team in May 2023. In this role, he managed content strategy, commercial business growth, and media collaborations for the company’s DTH television, OTT aggregation, and broadband divisions.
His portfolio also included Tata Play Binge, the firm's OTT aggregation service. Pathak has participated in efforts to enhance its content ecosystem via global partnerships and technology-driven distribution methods. These consist of Tata Play’s collaboration with Cignal TV in the Philippines, where its Binge platform supports the Cignal Super OTT aggregation service, along with the incorporation of BBC Player into Tata Play Binge.
His career commenced at Nicholas Piramal India Limited, where he served as Brand Manager from June 2003 to March 2006. He later became the Manager – Special Projects at the Taj Group of Hotels, overseeing new business ventures and expansion efforts, before transitioning to the Tata Group in 2008.
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Pathak has around 20 years of expertise across consumer businesses, brand management, internet, media and entertainment, OTT, television, content, and business strategy.
Earlier, Tata Play, India’s content distribution service, has teamed up with Spotify to provide its subscribers free access to Spotify Premium Standard for four months. The initiative broadens Tata Play’s entertainment ecosystem by integrating Spotify’s audio streaming service for subscribers via Tata Play Binge and the Tata Play Mobile App.
The promotion is now accessible to Tata Play Binge subscribers, with a future launch scheduled for the Tata Play Mobile App. New Spotify Premium subscribers can enjoy a four-month free trial with no extra charge.
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Spotify Premium Standard provides subscribers with an ad-free listening experience, high-quality audio at up to 320kbps, offline access to songs, albums, and playlists, unlimited skips, as well as access to over 100 million songs and more than 7 million podcast titles on compatible devices.
Tata Play intends to enhance its entertainment offerings by incorporating Spotify, providing subscribers with more options and complementing its current television and OTT aggregation services.