Thomas Cook (India) launches a strategic corporate outreach in partnership with Marriott International, India's first physical MICE event.
Rajeev Kale, President & Country Head - Holidays, MICE, Visa, Thomas Cook (India) Limited comments, "I am delighted with the overwhelming corporate attendance and participation for the first of its kind physical, MICE-focused event. This valuable partnership with Marriott is aimed at inspiring our corporate decision makers and building confidence in travel - while simultaneously putting the spotlight on incredible India. The in-person format created a vibrant platform for discussion and innovation and has been valuable in addressing queries for MICE travel in the new normal. Given its success, we hope to spearhead many more initiatives in the near future."
The event is intended to bring back confidence in MICE travel. However, a active participation from more than 80 of India's leading corporate was noticed. Thomas Cook India's Assured-Insured-Secured program, together with Marriott International's Commitment to Clean, served to build confidence and add reassurance towards MICE travel in the new normal.
Navin Tewari, CEO - Capital Foods says, "The MICE Travel Mart by Thomas Cook India and Marriott International was very well organized and left us with a fantastic feeling about the future of physical MICE events. The teams took great care to ensure that all the necessary health and sanitation precautions were in place. As an organization, we value face to face interaction that helps us create stronger bonds with our team members. With limited international borders being reopened, why should I not explore fantastic experiential destinations in Incredible India as showcased by Thomas Cook India? And this event has certainly helped us with great insights into the new normal for MICE making us more confident of our future bookings and reassured that we have the best travel partner in Thomas Cook India."
An interactive MICE Travel Mart has been inaugurated, offering the corporates an opportunity to interact with more than 20 participating Marriott hotels that represented top MICE locales across India; also Dubai & Thailand. Every Marriott representative presented a range of offerings/USPs of their respective hotel with personalised options to support the corporates in booking their next incentive/conference in India. The New Zealand Tourism Board was present to highlight their MICE programs and welcome India's travellers back once borders are reopened for the destination.
Neeraj Govil - Senior Vice President of Operations, APEC, Marriott International states, "With the MICE industry gradually opening up across markets, our partnership with Thomas Cook India has turned out to be extremely beneficial in restoring guest's confidence for business travel. Given the impact and the transient phase of travel, the reinvention of MICE will be a definitive focus in the new normal. Domestic tourism is currently at its peak and customers are constantly looking for services that work best with socially distanced norms. The MICE Travel Mart addressed accurate measures keeping in mind the recalibrated approach for travellers who now feel confident about stepping out for business."