To Augment its Presence in eCommerce Platform, iD Fresh Food Launches its Own Online Store

The renowned fresh food brand, iD Fresh Food has all set to venture the e-commerce platform with its own online store. The brand has received a noticeable response from the customers and as the brand’s demand surge among consumers iD Fresh Food is opting for take a leap in the most convenient mode to reach its customers.

Commenting on iD’s maiden e-commerce venture, Musthafa PC, Co-Founder & CEO, iD Fresh Food says, “Over the last year, iD’s filter coffee has grown 85% month on month, and the company expects the segment to grow even faster in the coming year with the launch of the e-commerce platform. Our very first product in this e-commerce space, iD Instant Filter Coffee Liquid, will cater to coffee connoisseurs across India, providing those with restaurant- like filter coffee in the comforts of their home. By May 2021, we plan to start shipping to the overseas markets."

The company says its coffee vertical, launched in October 2018, got a boost in January 2021, with the launch of three unique blends to help customers enjoy filter coffee at home. Strong offers a traditional blend of 70 percent coffee and 30 percent chicory, while Bold is a combination of 80 percent coffee and 20 percent chicory, and Intense is 100 percent coffee for the purists who like their coffee blended with nothing but coffee.

Rahul Gandhi, CMO of iD Fresh Food, states, “2020 has spurred the resurgence of making authentic filter coffee at home, albeit with minimal fuss and in no time! What’s more, iD’s Instant Filter Coffee Liquid offers options that cater to different palates and preferences. While the lockdown and work-from-home norm seems to have spurred the customer demand, the month-on-month sales have been growing even as the country continues its ‘unlock’ process. iD is optimistic about the next wave of growth.”

Last year, iD’s Filter coffee has grown 85 percent month-on-month, and the company expects the segment to expand even faster in the coming year with the launch of their e-commerce platform.

Pavan Kumar BVS, CBO of iD Fresh Food, further stated, “As India’s recovery from the pandemic takes place, iD is making conscious efforts to boost the business ecosystem and opportunities for growth. We need to deliver scalable solutions that reach all markets, across India as well as abroad. With our own e-commerce platform for iD’s Instant Filter Coffee Liquid, we are paving the way for a fresh disruption.”