Truecaller reinforces its brand and marketing leadership
Truecaller has announced the appointment of Ketan Bharati, as vice president of global marketing operations, Ashwani Sinha as vice president of global brand and Raj Mukherjee as the head of customer relationship management (CRM).
The expansion of the marketing team is a strategic move to strengthen and support the ongoing brand expansion and capitalise on the multiple growth opportunities ahead.
The new team members will lead the brand management function and will report to Kari Krishnamurthy, chief commercial officer based in Stockholm, Sweden.
Sinha moves to Truecaller from Ogilvy, where he headed the Pernod Ricard business helping its iconic brands break new ground and led the strategy function for BMW. He has been instrumental in championing growth for some of the most valuable brands.
Bharati joins Truecaller from GroupM (WPP) where he spearheaded multiple projects and was responsible for leading the planning and investments in media for partners. He comes with a career spanning over 15 years in the industry with a rich experience of building media strategy, broadcasting, product and revenue strategy.
Mukherjee joins Truecaller from Unacademy after a short sabbatical. He was assistant vice president of customer experience at Unacademy where he was responsible for developing customer experience strategies, content management, process innovation and trust and safety.
Manan Shah, earlier director of marketing for Truecaller India will now be leading marketing efforts across India and South East Asia. He has been with the brand for close to six years and has 18 years of work experience in the brand and marketing industry.
Krishnamurthy stated, “ I am extremely happy to have excellent leaders coming on board. It perfectly aligns with our ambition of making our brand much more stronger globally. I also believe Manan's role of handling South East Asia should take our best practices of success in India to replicate in this growth market.”