WinZO Celebrates Burgeoning Creator Economy at Startup Mahakumbh 2025
WinZO, India’s largest interactive entertainment platform, felicitated 80 gaming content creators, 18 game developers, and students today at the “Creator’s Awards” at the Startup Mahakumbh 2025, New Delhi.
The creators were recognised for their achievements by WinZO’s brand ambassador and Asia’s largest YouTuber, CarryMinati, in acknowledgment of their exceptional contributions to India’s gaming and content creation landscape.
Furthering its commitment to empowering creators, WinZO, in partnership with the Media and Entertainment Skills Council (MESC), awarded the winners a ‘Skill India certificate’, recognising their expertise and contribution to the digital content industry.
The event underscored the growing influence of gaming content creators in shaping the future of interactive entertainment in India.
WinZO has already generated over 100,000 direct and indirect jobs for gig workers across India, empowering creators to monetize game reviews, tutorials, and strategy content, thus providing a scalable income stream that transcends language, location, and socio-economic barriers. With over 250 million registered users and 5 billion monthly transactions, the platform has facilitated the creation of over 1 million hours of content in vernacular languages and dialects such as Konkani, Kutchi, Haryanvi, Malvani, and more.
The ‘WinZO Superstar Initiative’ also offers flexible earning opportunities, performance-based incentives, and a gamified referral system, allowing creators to earn direct cash rewards for every new user they onboard through their content and networks.
Emphasizing the significance of such initiatives in empowering gaming creators, CarryMinati said, "Platforms like WinZO open up new ways for creators to engage with audiences while monetizing their passion”.
Paavan Nanda, Co-founder of WinZO, emphasized the company’s vision: "The creator economy is at the heart of India’s digital revolution, and at WinZO, we are committed to enabling individuals to unlock its full potential”.
“By offering direct monetization opportunities and performance-based incentives, we are fostering an ecosystem where creators can thrive and innovate” added Paavan.
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The winners of the Bharat Tech Triumph (BTTP) were also felicitated. The competition is designed to identify and empower leading innovators in gaming and interactive entertainment, conducted by WinZO in collaboration with the Interactive Entertainment and Innovation Council (IEIC). The competition encompasses various categories, including game developer studios, esports, and game tech companies.