Zee Entertainment Appoints Sandeep Mehrotra as COO, Ad Revenue
Zee Entertainment Enterprises Limited has named Sandeep Mehrotra as the Chief Operating Officer for Advertisement Revenue, starting on February 3, 2026. In his new role, Mehrotra will concentrate on optimizing advertisement revenue through utilizing the intersection of linear and digital platforms.
The appointment is intended to enhance the company's ability to generate revenue and propel its growth path forward. Sandeep's primary duty will entail optimizing the company's advertisement revenue through the strategic alignment of traditional and digital business models. He will be located at the company's Mumbai headquarters and will directly report to the Chief Executive Officer, Punit Goenka.
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Punit Goenka, the Chief Executive Officer of Zee Entertainment Enterprises Ltd., emphasized the need for more refined monetization strategies in response to the changing entertainment industry. He conveyed his satisfaction in appointing Sandeep Mehrotra, highlighting his extensive knowledge of the advertising industry as a valuable asset for facilitating long-term growth.
Sandeep brings extensive expertise in leading the financial performance of large-scale operations, maximizing revenue from multiple business areas, and fostering growth within intricate consumer-focused enterprises.
Speaking on this development, Goenka, CEO, Zee Entertainment Enterprises says, “The evolving entertainment landscape demands sharper monetisation strategies that are outcome-driven and platform agnostic. As we sharpen our revenue generation capabilities to build sustained growth for the future, we are also taking strategic steps to enhance our bench strength with experienced leaders”.
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“I am glad to welcome Sandeep, whose deep understanding of the advertiser ecosystem and expertise to build integrated monetisation frameworks across linear and digital segments, will play a pivotal role in driving sustainable and diversified growth for the Company. I look forward to working with Sandeep and team closely, to build a stronger and converged revenue generation model in line with our long-term ambitions”.
Sandeep says, “I am pleased to join ‘Z’ at this pertinent juncture, as the Company builds a robust monetization engine for the future. The long-term aspirations of the Company present a unique opportunity to drive higher engagement with advertisers and deliver meaningful value”.
“‘Z’ has a robust presence across the linear and digital segments, and I look forward to leveraging these strengths to shape a furthermore integrated and scalable advertisement revenue ecosystem for the future”.
Sandeep will be tasked with optimizing advertising revenue and expanding reach while prioritizing the creation of significant value for advertisers. His responsibilities will include strategic planning, innovation, and driving revenue growth for both linear and digital platforms.
Under the guidance of Sandeep, Laxmi Shetty will maintain her position as the Head of Advertisement Revenue for both Broadcast and Digital platforms, with a strong emphasis on increasing advertisement revenue even further.
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Throughout his professional tenure, he successfully redesigned traditional sales strategies to focus on client needs and drive desired outcomes, resulting in impressive revenue growth, unparalleled operational efficiency, and consistent profitability.
Sandeep had a prior affiliation with Culver Max Entertainment Pvt. Ltd. (formerly known as Sony Pictures Networks India) where he held the position of Head of Advertisement Sales for the Network Channels.